Identifying Entrepreneurial Opportunities

This report evaluates different sources of entrepreneurial ideas and innovations, and discusses the rationale and market gap for a specific entrepreneurial idea using relevant tools and techniques. It also explores the data needed to support the gap analysis in the evaluation of a specific entrepreneurial idea, and interprets the data to provide evidence of market potential. Additionally, it applies the SWOT framework to collate evidence and evaluates the competitive and market environment in which the idea will be launched to assess potential viability.