The Business Plan for Masque: Organic Cloth Mask

This document provides a comprehensive business plan for Masque, a company that specializes in producing organic cloth masks for hygienic protection during COVID-19. The plan covers various aspects such as the business summary, aims, financial summary, market research, marketing strategy, and competitor analysis.

Welcome
The Business Plan
You’ve got a business idea. You’ve decided to start a business.
You want to get going.
But there’s a lot more to a good business than a good idea.
You need to think things through to maximise your chances of success.
Are you the right person to run the business? Will customers like your product?
A business plan will help you turn an idea into a business. It needs you to think through all the
parts of your business to plan how everything will work. It will take a few weeks to write if you’re
going to do it properly. Some parts will be easier to complete than others.
Stick at it because it’s not the final document that’s important, it’s the process. Although you
want to have a good plan when you’re done, an OK plan is better than no plan.
The Prince’s Trust Business Plan Pack
The best business plans aren’t long and complex; they explain only the most important information – what you want
to achieve, how you will get there and the things you need to do along the way.
It’s best to tackle a business plan in small chunks. The Prince’s Trust Business Plan Pack can help. This is The
Business Plan divided into sections to help you develop your business idea. You can use the information in The
Guide to help you complete the sections. Some of the sections of The Business Plan have tables to record the
financial parts of your business. The tables are also available in MS Excel format and the sums in these are
automatic.
The Prince’s Trust Enterprise Programme
The Prince’s Trust has helped many young people to complete their business plans and start their own businesses.
If you are aged 18–30 and unemployed or working fewer than 16 hours per week, then we might be able to help
you. We have offices throughout the UK and in each there is a team of Enterprise Programme staff.
To take part, you need to be interested in self employment and have a business idea that you would like help to
test and explore. The programme can then help you to see if your business idea will work and whether self
employment is right for you. If through this process you find out it is, the programme can offer mentoring support
and, if you really need it, financial support to start your business. However, if self employment turns out not to be
the right option, the programme can offer support to secure other goals in employment, education, training or
voluntary work.
We can’t guarantee that your business will work or that we will be able to offer you money, but if you are up for a
challenge and want our help to explore your business idea, get in touch and come and meet us.

Getting started
Whose plan is this?
Business and owner details:
The business is based upon the organic cloth mask which is now a need for every people because of COVID-19.
Owner detail: Mr. Joi Sochiny
who run a small and medium business and now looking for a new business plan as per analyzing the situation.
Business name:
the name of a business is Masque
Owner(s) name:
Mr. Joi Sochiny
Business address and postcode:
10, dowing street London
SW 1A 2AA
Business telephone number:
[phone]
Business email address:
masque@hotmail,com
Home address and postcode (if different from above):
same as above
Home telephone number (if different from above):
Same as above
Home email address (if different from above):

Section one
Executive summary
1.1 Business summary:
The current business is based upon production of mask with an organic clothes which in turn help people
to be hygienic. It is actually manufacture for safety purpose because as per the current situation, it is mandate for
the people to wear mask to protect themselves. So, there are variety of mask available in the market but all of them
have their pros and cons. After reviewing scientist views, it is analysed that people should use mask which is made
up of organic cloth that help to inhale and exhale properly. That is why, this current study will help to determine the
feasibility of new business plan by determining all the key aspect.
1.2 Business aims:
The aim of the business is to provide best quality of product to their customers so that they grow up with the
situation of COVID-19.
1.3 Financial summary:
company has been involved in making sure that the cost and expenses related to making of organic product do not
increase. Company will be able to meet its cost and expenses from the revenues generated. It will achieve the set
objective in 1 year.

Elevator Pitch
1.4 Your business name:
The name of a business Is Masque which is another name of mask used in different language so that people will
understand what a company sells.
1.5 Strapline:
“lets protect the people from virus”
1.6 Elevator pitch:
The business “Masque” wants to sell the mask which is made up of organic clothes because there are different
advantage of wearing the same and for that best material is used which in turn provide pleasing breathing
experience to all the customers. The basic idea of introducing this product is such that now scientist state people
should use disposable mask and that is why, introducing organic mask will help individual to free from issues which
they face while wearing normal mask or N-95 mask.

Section two
Owner’s background
2.1 Why do you want to run your own business?
The basic motive to run a business is to become a successful entrepreneur and this will help to earn profit as well.
It is possible when the owner provide innovative product to their customers.
2.2 Previous work experience:
Working as an service provider in small retail shop
2.3 Qualifications and education:
Master degree is management
2.4 Training:
Had already diploma course in management and good experience in managing items in a business
Details of future training courses you want to complete:
Learn to gain operational skills and will complete the training related to Root causes analysis
2.5 Hobbies and interests:
 Explore new things and introduce new items in market
 interact with people in order to learn new things from them.
 Listening music and news
2.7 Additional information:
No

Section three
Products and services
3.1 What are you going to sell?
a product
a service
both
3.2 Describe the basic product/service you are going to sell:
The basic product which Masque wants to sell is organic cloth mask in which specific material is used i.e. vegan
organic cotton linen hemp cloth that are easily washable and provide pleasing breathing experience to the
customers.
3.3 Describe the different types of product/service you are going to be selling:
As there are different types of mask, sanitizer also offer to the customers as per analyzing the situation of COVID-
19. These all product are low in cost but high is quality such that sanitizers are sold at reasonable rate with high
alcohol content as per the demand of customers (Quek and Finkbeiner, 2016).
3.4 If you are not going to sell all your products/services at the start of your business, explain why not and
when you will start selling them:
If all the product are not sold at the starting of a business, owner will send them after 20 days of working. It is so
because organic cloth mask is the basic need of people now as compared to normal mask and sanitizers. That is
why, offering the needy product will help to determine the views about shop and this in turn assist to sustain the
brand image as well.
3.5 Additional information:
Company may also add more safety related product when the business help to increase the financial performance.

Section four
The market
4.1 Are your customers:
individuals
businesses
both
4.2 Describe your typical customer:
The customers for this brand is all age people right from the age 0 to 90 or more and middle and lower class
people. It is so because mask is now the basic need of customers and that is why, targeting all the customers is
essential which in turn help to meet the define aim of the company.
4.3 Where are your customers based?
The customers are based within country and after the stability of the company, it also start offering online product
which in turn leads to sustain the brand image because it offer the product at global level. As per the current
situation, company target people who are based on UK (Wang and et.al., 2019).
4.4 What prompts your customers to buy your product/service?
Because of availability of organic cloth face mask which do not have any disadvantages prompts the customer to
buy the product easily. Also, because I different offers and timely delivery of product helps the company to buy the
product.
4.5 What factors help your customers choose which business to buy from?
Low price: If the product price is low then it will help to attract the range of customers. As Masque is also offering
the product at low cost of face mask and sanitizer product which in turn lead to meet target as well.
Best customer service: As Masque gas a good customer service and that is why, it will help to feel like they make
a difference and that is why, it assist to meet the define aim.
Marketing: it uses social media marketing channel and some traditional tools like newspaper, magazine which in
turn leads to promote the new offered product in market. Thus, effective marketing also help the customer choose
which business to buy (Feng and et.al., 2020).
4.6 Have you sold products/services to customers already?
yes
no
If you answered “yes”, give details:
4.7 Have you got customers waiting to buy your product/service?
yes
no
If you answered “yes”, give details:

4.8 Additional information:
The business is completely based upon organic cloth face mask which is a new concept and that is why, it is
analysed that customer will definitely purchase the product.
Section five
Market research
5.1 Key findings from desk research:
As per the secondary research it is analysed that infection is increases speedily and that is why, there is a need to
manufacture the product related to health and safety. So, in every country mass production of PPE and face mask,
sanitizer is started as per the demand of customers. In the context of face mask, different company offers range of
mask by determining the need of customers and this in turn clearly shows that opening a business of organic face
mask is beneficial because it will assist to increase the business sales (Worby and Chang, 2020).
As per the data available, there are thousands of face mask production is started which shows that it is mandatory
for the people in order to protect themselves from COVID- 19 and most of the people are also uses recyclable
mask and mask which is made up from cotton clothes.
5.2 Key findings from field research – customer questionnaires:
Q1 – Do you wear masks ?
Q2 – What types of masks you wear ?
Q3 – What price do you prefer for the masks?
Q4 – What kind of material is preferred for the masks ?
Q5 – How frequently do you change your masks ?
Q6 – Which mask do you presently use ?
Q7 – Which variety of mask is preferred for use ?
Q8 – Do you prefer organic mask ?
5.3 Key findings from field research – test trading:
It could be evaluated from the research finding that people mostly prefer the masks that are comfortable
and in which they could breathe properly. People are not presently using organic masks but are ready to accept the
masks that are good in quality. Study provides that people are ready to pay around £20 - £30 for the face masks.
People use the masks for maximum 15 days after which they change their masks. People are presently using
masks that create rashes and marks over face. Every individual is wearing mask today.
5.4 Additional information:
People are accepting different designs of masks that looks attractive as it has become essential thing for
everyone. Mask are also seen as fashion trend and are requiring business to make designed masks of good quality
that do not creates rashes on the face.

Section six
Marketing strategy
What are you going to do? Why have you chosen this marketing
method?
How much will it
cost?
1.Social Networking
2. Point of purchase marketing
Social marketing is most successful and
used marketing strategy by the business for
promoting their business. Today social
networks are used by large population that
will enable the organisation to market the
masks over greater area. Social networks
also create group influence that could prove
to be beneficial for company
Point of purchasing is chosen as business
has to promote the product from where it is
sold. Business is started over small scale
therefore it has to promote the sales from
the shopping centres.
150
250
TOTAL COST 400

Section seven
Competitor analysis
7.1 Table of competitors
Name, location
and business size
Product/service Price Strengths Weaknesses
3 M company The manufacturing of the N95
mask. It offers face shields
and N95 masks.
£22. It is considered to be
one of the largest
manufacturers of the
surgical masks across
the globe (Kumar and
et.al., 2020). It has
strong research and
development capability
and also complying
with the CSR activities.
Varied set of competitors
are present in the market
which leads to reduced
sales and profitability.
Honeywell company It offers range of products and
services like N95 mask with
and without valves,personal
protection equipment, non-
disposable respirators,
cartridges, mask filters, etc.
£20 It is considered to be as
one of the top N95
mask manufacturing
company and has
global presence in
different countries.
Low set of technology with
the key competitors and
need to improve the
technology integration
within the organization for
better functioning (Kyung
and et.al., 2020).

Name, location
and business size
Product/service Price Strengths Weaknesses
Louis M. Gerson
Company, Inc.
It offers range of products and
services which mainly
comprise of dispensers,
respiratory mask, bags, filters,
spreaders, tack cloth, N95
mask, etc. which helps in
offering varied range of
products to the company.
£19 The company is
considered to be ISO
certified i.e., 9001:2008
for the respiratory
protection. It helps in
controlling the infection
control products which
helps in establishing the
market share.
There are large number of
competitors who in turn are
present in the market. This
reduces the sales and
profitability of the company.

7.2 SWOT analysis :
Strengths
1. The Masque company key strength is that it provides organic
cloth mask to the people.
2. It leads to higher sales and manufacturing of the organic cloth
mask in the time of COVID 19 pandemic (Kyung and et.al.,
2020).
3. The Masque company offers organic cloth mask to the
customers which in turn is highly significant in using and
throwing the mask on the same day in order to maintain
personal hygiene.
4. It has its own unique set of idea which is highly significant in
attaining the market position.
5. The united Kingdom is focusing on adopting the single
use of the disposable products which is highly
significant in increasing the sales.
Weaknesses
1. It does not have a global presence.
2. The people are not completely aware about the organic
cloth mask.
3. Lack of resources and changing laws within the UK is
one of the key weakness which highly affect the working
of the company.
Opportunities
1. The Masque company has advantage over the competitors because
it offers organic cloth mask.
2. The demand for the organic cloth mask is considerably high.
3. There seems to be an emerging need of the organic cloth mask
which eventually leads to higher operational growth, performance
and productivity.
4. The Masque company understand the need of the organic cloth
mask and helps in creating high set of growth within the market and
position their product.
Threats
1. Large number of competitors are present in the market which
in turn might influence the operations of the business (Kumar
and et.al., 2020).
2. Changing attitude and preference of the customers can
adversely influence the Masque company.
7.3 Unique Selling Point (USP):
Unique Selling Point (USP)
This is one of the key significant measure which is useful in effectively differentiating the products from the competitors. The Masque company in
turn tends to offer unique set of products and services which is highly significant in providing the organic cloth mask to the customers. The organic

cloth mask is considered to be highly significant in protecting the customers from unhygienic range of products. The company also focuses on
offering disposable organic cloth mask in order to maintain proper hygiene level especially in this time of COVID 19 pandemic (Pompeii and et.al.,
2020). The Masque company mainly focuses on selling their products from the personal website. The company also focuses on effectively
improving the sales of the company by selling organic cloth mask online. The company focuses on selling the products at the door step by
complying with optimum level of hygiene. The Masque company tends to make people aware about the range of products and services which has
been offered on the various social media platforms. Proper marketing about the products and services offered by the Masque company through
various social media platforms like Facebook, YouTube, Instagram, social media marketing, search engine optimization is highly significant in
effectively improving the sales of the Masque company. Unique selling point of the Masque company is significant in improving the performance and
productivity.

Section eight
Operations and logistics
8.1 Production:
Business is producing face masks after the pandemic of COVID-19. Production of two different
mask will be carried out by the organisation that are simple masks of good quality and organic masks.
Both the masks are of high quality materials in which customers will not face breathing or skin issues.
8.2 Delivery to customers:
Masks have be purchased from the stores offline by visiting the stores and picking by self. The
masks will be delivered over online mode once the business achieves the defined sales target. Till it
reaches the benchmark level it will be selling over offline mode from the stores/
8.3 Payment methods and terms:
Payments for the masks could be made over both the online mode and offline mode. Online modes
will include all the platforms through which payments could be made and by cash in offline mode.
8.4 Suppliers:
Name and location of
supplier
Items required
and prices
Payment arrangements Reasons for choosing
supplier
Maxx Clothing
Star company
Vagen
Organic materials
Cheques
Cheques
Supplier provides the
best quality cloth
material for making
masks by company at
most reasonable prices.
It is the only supplier
providing organic
material at reasonable
prices for the products
in the region.
8.5 Premises:
Factory for producing the masks will be taken on rent and also store to sell the mask will be taken n
rent. Masks will be produced and sold at different places.
8.6 Equipment
If being bought
Item required Already owned? New or second
hand?
Purchased from Price
Mask plant
No New It will be purchased
from Wilson
Machineries that
Price = £ 5000

makes machines
as per the
customer
specifications.
8.7 Transport:
Materials are bought from the suppliers that are existing in the same regions therefore they will be
transported by local transport services. Second supplier of organic materials will also be sending
materials by local transport services.
8.8 Legal requirements:
It has to comply with legal requirements related to establishing company and to comply with other
statutory requirements for selling the masks to customers. Payment of taxes and other charges for
carrying on business
8.9 Insurance requirements:
Business will be insured from Axis insurance company for the inventories and machineries.
8.10 Management and staff:
It will be recruiting 4 staff where one will be manager and 3 will be employees. Staff will be
increased as the business grows to meet the requirements of business.
8.11 Additional information:
It will start with one store and add new stores with the demand of customers and revenues raised.
Payment for transporting the supplies to factory will be paid by the suppliers.

Section nine
Costs and pricing strategy
Product/service name Organic Face Mask
A Number of units in calculation 20000
B
Product/service components
Components cost
Organic material - 14
Threads – 1
Printing and designing - 3
C Total product/service cost 18
D Cost per unit 18
E Price per unit 22.5
F Profit margin (£) 4.5
G Profit margin (%) 25%
H Mark up (%) 20%

Section ten
Financial forecasts
10.1 Sales and costs forecast
Month 1 2 3 4 5 6 7 8 9 10 11 12 TotaL
A Month name Januar
y
Februar
y March April May June July August Septem
ber
Octobe
r
Novem
ber
Decem
ber
Sales forecast
B Product/service
Organic Face Mask 1400 1400 1600 1600 1600 1600 1650 1650 1500 1500 1800 1800 19100
C Product/service
Hand Sanitizers 400 400 420 400 500 500 650 650 450 450 700 700 6220
Costs forecast
D Product/service 28000 28000 32000 32000 32000 32000 33000 33000 30000 30000 36000 36000 382000
E Assumptions
(e.g. Seasonal trends) It is assumed that sales of masks will increase gradually over the period.

10.2 Personal survival budget
Section Monthly cost (£)
A
Estimated costs
Mortgage/rent 200
Council tax 50
Gas, electricity and oil 80
Water rates 15
All personal and property insurances 20
Clothing 100
Food and housekeeping 250
Telephone 50
Hire charges (TV, DVD etc.) 0
Subscriptions (clubs, magazines etc.) 100
Entertainment (meals and drinks) 75
Car tax, insurance, service and maintenance 25
Children’s expenditure and presents 300
Credit card, loan and other personal debt
repayments 150
National Insurance 60
Other
B Total costs (£) 1340
C
Estimated income
Income from family/partner 300
Part time job 600
Working tax credit 0
Child benefits 150
Other benefits 100
Other 0
D Total income (£) 1150
E Total survival income required (£) 1500

10.3 Cashflow forecast
Month
Pre-
start 1 2 3 4 5 6 7 8 9 10 11 12 Total
A Month name January February March April May June July August
Septemb
er October
Novemb
er
Decemb
er
Money in (£)
B
Funding from
The Prince’s
Trust 7000 7000
Funding from
other sources 3000 3000
Own funds 1000 1000
Incomes from
Sales 31500 31500 36000 36000 36000 36000 37125 37125 33750 33750 40500 40500 429750
Income from
sanitisers 6000 6000 6300 6000 7500 7500 9750 9750 6750 6750 10500 10500 93300
C
Total Money
in (£) 11000 37500 37500 42300 42000 43500 43500 46875 46875 40500 40500 51000 51000 534050
Money out (£)
D
Loan
repayments
The Prince’s
Trust 500 500 500 500 500 500 500 500 500 500 500 500 6000
Personal
drawings 350 350 350 350 350 350 350 350 350 350 350 350 4200
Suppliers 28000 28000 32000 32000 32000 32000 33000 33000 30000 30000 36000 36000 382000
Utilities 400 400 400 400 400 400 400 400 400 400 400 400 4800
Rent 500 500 500 500 500 500 500 500 500 500 500 500 6000
Insurance 410 410 410 410 410 410 410 410 410 410 410 410 4920
Power 450 450 450 450 450 450 450 450 450 450 450 450 5400
Advertising 400 400 400 400 400 400 400 400 400 400 400 400 4800
Taxes 1200 1200 1200 1200 1200 1200 1200 1200 1200 1200 1200 1200 14400
E
Total money
out (£) 32210 31010 35010 35010 35010 35010 36010 36010 33010 33010 39010 39010 418120

F Balance (£) 5290 6490 7290 6990 8490 8490 10865 10865 7490 7490 11990 11990 115930
Opening
balance 500 5790 12280 19570 26560 35050 43540 54405 65270 72760 80250 92240 104230
Closing
balance 5790 12280 19570 26560 35050 43540 54405 65270 72760 80250 92240 104230 220160
10.4 Costs table
Cost item What is included and how you worked it out Total cost
14 Organic Material It includes the raw material used and it is at price
quoted by supplier. 28000
2 Machine It includes power which is measured on the basis of
machine hours worked. 2800
1 Bottles It includes the bottles of sanitisers and its is measured
at cost quoted by suppliers. 450
15 Chair It will include the cost of purchasing chairs and it is
the purchase price 150
20 Tables It is also worked at invoice price 400
5 fans It is also worked at invoice price 200
5 lights It is also worked at invoice price 100
4curtains It is also worked at invoice price 60
3 fire extinguisher It is worked at invoice price 50
2 CCTV camera It is also worked at invoice price 30
2 swiping machine It is also worked at invoice price 40
2 telephone It is also worked at invoice price 50
Section eleven
Back-up Plan

11.1 Short-term plan:
The short term plan for enhancing the growth of business related to organic face mask will be that free samples will be provided to consumers so that they
will be able to know about the benefits of making use of this mask. This will assist the firm in increasing sales of the organic face mask.
11.2 Long-term plan:
The long term plan will be to engaged in with a brand so that more consumer will be involved in buying the organic face mask. It will help the firm in
increasing their profitability.
11.3 Plan B:
The plan B will be if the short and long term plans failed to provide free sanitizers with the organic face mask and also relevant discount will be provided to
consumers for the purchase of any other product.
11.4 Plan B continued...:
The plan B will also include selling of the organic face mask by engaging in doing celebrity endorsement. This will assist in increasing their profitability as
well as revenue.

REFERENCES
Books and Journals
Pompeii, L.A and et.al., 2020. Training and fit testing of health care personnel for reusable elastomeric half-mask respirators compared with
disposable N95 respirators. Jama, 323(18), pp.1849-1852.
Kyung, S.Y and et.al., 2020. Risks of N95 face mask use in subjects with COPD. Respiratory Care, 65(5), pp.658-664.
Kumar, A and et.al., 2020. N95 mask decontamination using standard hospital sterilization technologies. medRxiv.
Quek, G. L. and Finkbeiner, M., 2016. The upper-hemifield advantage for masked face processing: Not just an attentional bias. Attention,
Perception, & Psychophysics.78(1). pp.52-68.
Wang, Y. and et.al., 2019. Face mask extraction in video sequence. International Journal of Computer Vision. 127(6-7). pp.625-641.
Feng, S. and et.al., 2020. Rational use of face masks in the COVID-19 pandemic. The Lancet Respiratory Medicine. 8(5). pp.434-436.
Worby, C. J. and Chang, H. H., 2020. Face mask use in the general population and optimal resource allocation during the COVID-19
pandemic. medRxiv.