Health Promotion: Government Strategies and Models

Health Promotion

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1 ...........................................................................................................................................3
1.1 Explain the effect of socio-economic influences on health..............................................3
1.2 Assess the relevance of Government sources on reporting on inequalities in health.......4
1.3 Discuss reasons for barriers to accessing healthcare........................................................7
TASK 2............................................................................................................................................8
2.1 Analyse the links between Government strategies and models of Health Promotion......8
2.2 Explain the role of Professionals in meeting Government targets on Health Promotion.9
2.3 Discuss the role of routines in promoting healthy living.................................................9
TASK 3..........................................................................................................................................10
3.1 Explain how health beliefs relate to theories of Health Behaviour................................10
3.2 Discuss the possible effects of potential conflicts with local industry on health promotion
..............................................................................................................................................11
3.3 Explain the importance of providing relevant health-related information to the public 12
TASK 4..........................................................................................................................................12
4.1 Plan a health promotion campaign to meet specific objectives......................................12
4.2 Explain how the health promotion campaign supports health promotion strategies......13
CONCLUSION..............................................................................................................................14
REFERENCES..............................................................................................................................15

INTRODUCTION
Health promotion refers to events for increasing awareness of people about health
problems or infections and relevant precautions. It can be considered as behavioural science that
draws from biological, environmental, psychological, physical and medical sciences to promote
health and prevent disease (Eldredge and et. al., 2016). The present report is based on health
inequalities which are required to be reduced for promoting better health of people. It is
necessary to maintain equality in society to give access to every person for gaining required care
services for remaining disease free. This assignment will focus on government sources reporting
inequalities and possible reasons for barriers in accessing healthcare. It will also includes role of
health professionals in health promotion and importance of routines to maintain good health.
TASK 1
1.1 Explain the effect of socio-economic influences on health
Health promotion is an important aspect which should be conduct in society on regular
basis for increasing awareness of people to take effective precautions for remaining healthy. It
includes to organise an appropriate campaign or events for providing information to people about
specific problems and encourage them put efforts for reducing the same. However, it has been
analysed that the factor of inequality is responsible creating a major issue for individuals belongs
to few of communities as they face difficulty while seeking for care facilities. They always get
low class treatment and delayed services which may develop complications for them. According
to framework given by Dahlgren and Whitehead 'Rainbow Model', number of factors are
considered by people which results into inequality among citizens including social, economic
and environmental. This discrimination can identify risk of people to get sick, their capability to
prevent illness and access to effective treatments (Sharma, 2016).
The general socio-economic, cultural and environmental conditions consist several factors
such as living situations, unemployment, water & sanitation, housing, agriculture & food
production and education. It also consist age, sex and hereditary factors that become basis pf
discrimination which has been done by people and it impacts negatively on health status of
individuals. Meanwhile, it is necessary to organise an effective health promotion campaign to
encourage people for avoiding inequalities that helps to vulnerable people to get treatment easily.

(Source: Main Determinants of Health, 2016)
Some of communities in UK get discriminated while seeking for health care services
which create complexities in their condition. It is essential for government to provide guidelines
to authorities of healthcare sector for improving mindset of care practitioners to encourage
people for avoiding factors of inequality (Edelman, Mandle and Kudzma, 2017). Moreover, it
has been analysed that health promotion campaign should be much effective to remove the threat
of discrimination from healthcare sector and society which facilitate to improve entire health
status of population of the nation.
1.2 Assess the relevance of Government sources on reporting on inequalities in health
In context of United Kingdom, it has been analysed that BAME community is facing
inequality in country while seeking for education, employment and healthcare services. It is
observed that the factor of discrimination is responsible affecting the physical and psychological
well being of these individuals that is required to be reduced by government efforts. Meanwhile,
it has been identified that these BAME people should be support by government authorities by
implementing effective legislations like Equality Act and policies to enhance their entire
Illustration 1: Main Determinants of Health