Statistical Management Unit (31 ) Statistics

Unit (31 )
Statistic Management
Summited By: Ma Kay Zin Tun
Summited To: Daw Thinzar Khine
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Content
Content ........................................................................................... ....2
PART (ONE)INTRODUCTION......................................................................4
Iintroductions ..........................................................................................4
Mission...................................................................................................4
Vision ...................................................................................................4
Objectives ................................................................................................4
PART (TWO)EXEUTIVE SUMMARY............................................................5
PART (THREE)MAIN BODY PART...............................................................5
Statistical Analysis .....................................................................................5
Statistic Definition .....................................................................................5
Types of Statistics........................................................................................5
Descriptive Statistic......................................................................................6
Key characteristics of statistics.........................................................................6
Importance of Statistics...................................................................................7
Sources and types of data ..............................................................................7
Primary data...............................................................................................7
Secondary data ...........................................................................................7
Quantitative data ....................................,....................................................7
Discrete data vs Continuous data .....................................................................7
Qualitative data..........................................................................................8
Raw Data (Ungrouped data) ...........................................................................8
Frequency Data (Grouped Data) .....................................................................8
Statistical Methods and their values ..................................................................8
Descriptive Research ....................................................................................9
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Importance Descriptive Research........................................................................9
Exploratory research .......................................................................................9
Confirmatory Research ....................................................................................9
Relationship Between Confirmatory and Exploratory Research....................................10
Deductive and Inductive Approaches and their Implications ........................................10
Deductive approach........................................................................................11
Usage of deductive approach with specific example...................................................11
Inductive Approach.......................................................................................11
Usage of Inductive approach with specific example .................................................11
Sample Sets of data applied in PUMA .................................................................12
Financial Data ...........................................................................................12-13
Human Resources Data ...................................................................................13
Manufacturing Data ........................................................................................13
Marketing Data ..............................................................................................13
Evaluation the suitability of one types of data analysis vs another..................................14
Difference between Descriptive and Inferential Statistics.............................................14
PART(FOUR) RECOMMANDATION AND CONCLUSION.....................................15
Recommendation...........................................................................................15
Conclusion...................................................................................................15
References................................................................................................16-17
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PART (ONE)INTRODUCTION
1. Introduction
Puma was founded in Dassler Schuhfabrik, Herzogenaurach, Germany by Rudolf Dassler after a
dispute with his brother Adi Dassler with whom they had founded the Dassler Schuhfabrik in
1924. Until early 2003 puma had a very poor brand image that show a decline in its market share
and prompted puma to change it strategic decisions to improve on its image, this process of
change was led by Jochen Zeitz Puma CEO based on phases one to four of strategic plan to
change puma’s image so that it can compete favorable in the marketplace and within a couple of
years Jochen Zeitz had change puma’s brand image into one of the most desirable and sought
after brand of sportswear and footwear worn both buy celebrities and fashion followers all over
the word.
This report is divided in three parts, Part one presents the factors that influenced puma to change
it brand image and it further goes to describe these factors under Macro-environmental analysis
basing on market trends, rivalry between customers and strategic group mapping.
The second part presents the puma’s resources and capabilities in terms of strengths and
weakness as well as virtuallity as seen as strengthens and the third part of the report presents
puma’s winning strategies basing on pumas situation that fits the company, sustainable
completive advantages and as a better performing company.
According to case study of Puma AG (in Thompson, A.A., Strickland, A.J. and Gamble, J.
(2005) Crafting and Executing Strategy (Fourteenth Edition), McGraw-Hill, New York, pages
C411- C432),
Puma’s Mission Statement
Puma’s corporate mission is “to be the Fastest Sports Brand in the world.” This mission
statement is encapsulated in the company’s mantra, “Forever Faster,” which highlights the
strategic aim of being ahead of the competition in the sporting goods, apparel, and accessories
industry.
Puma’s Vision Statement
Puma’s corporate vision is “to be the most desirable and sustainable Sportlifestyle company in
the world.” This vision statement aligns with “PUMAVision,” which is the corporation’s main
thrust for its sustainability efforts.
2. Objectives
 Communicate that PUMA is the fashionable sports Brand
 Increase online presence by 60%
 Increase positive brand perception and brand loyalty by 40%
 Increase brand awareness by 60%
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