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Unit 32 Business Strategy - Assignment

   

Added on  2021-02-19

16 Pages4332 Words122 Views
Unit 32Business Strategy

Table of ContentsINTRODUCTION...........................................................................................................................3LO 1.................................................................................................................................................3P1 Analysis the impact of the macro environment on the Tesla............................................3LO 2.................................................................................................................................................6P2 Analysis the internal environment of Tesla.......................................................................6LO 3.................................................................................................................................................8P3 Porter's five force model for evaluate competitive forces.................................................8LO 4...............................................................................................................................................10P4 interpret and devise strategic planning for company......................................................10CONCLUSION..............................................................................................................................14References......................................................................................................................................15

INTRODUCTIONBusiness strategy is combination of all decisions and actions which are performed bybusiness to accomplish goals and objectives of business. It is backbone of business as it isroadmap which lead to desired goals. Compete successfully, transformation execution andaccomplish objectives and goals of organization. The present study is based on the “Tesla” is anAmerican automotive and energy company. The company is specialized in electric carmanufacture. Report will analysis by internal and external capabilities of organization by usingSWOT and PESTEL models. Study will also evaluate by competitive forces by using porter'sfive force. It will also interpret and devise by strategic management plan for organization.LO 1P1 Analysis the impact of the macro environment on the Tesla.Business strategy of TeslaAs one of powerful organization in the global market. This selected company has chanceto explore into the international market, in order to gain the best relations with consumers in theworld. Tesla foremost come in an international market for compete globally to come ininternational marketplace (Ansoff and et.al., 2018). Company is entered into the market byexpensive cars by targeting high class peoples who are financially strong. It is the widelysuccessful idea, into a more competitive market lower level price.Mission and objectives of Tesla.The mission statement of Tesla is to accelerate the advent of sustainable transport into theinternational market in order to achieve success to customers worldwide. The vision of companyis to create most compelling car company by driving world shift to electric vehicles. In order to that, Tesla requires to identify the external capabilities of the business, so thatthey determined PESTEL analysis for external capabilities for implement the business strategy. Analysis of external environment by using PESTEL modelPolitical factorThis factor is includes government policies, taxation, level of corruption etc. thegovernment policies are directly impact to the business and its growth of Tesla. The politicalstability of the location is worked with certainly chance for the firm. This can give highly impacton the business and its growth. The limitation of the import and export trade laws hinder success

is highly growing towards the Tesla. It is very difficult sets and follows rules or direction as perthe country because that is impact on the distribution policy of company. For example:government increase import and export rate on purchases in that company have to pay extra rateon their import rate. By this it gives negative impact on the other side, by this company is able tokeep safe their product as well as deliver.Economic factorThis involves interest rate, inflation rate, unemployment rate, exchange rate etc. theelectric car gain success and build the best goodwill day by day in the market that is highlyconnected by global economy (David and David, 2016). The other economic factor is decreasingin the battery cost. It is very important part of car and its cost factor can impact to the business inpositive ways. Other hand, if cost is rises it can give negative impact on the company and itsoperations. For example: if battery cost is high so as that car rate is grow then it affect to buyingpower of customers. This is gives negative impact on company. Illustration 1: PESTEL analysis(Sources:PESTEL analysis of Tesla, 2017)

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