Business Strategy: Analyzing the Macro-Environment for Nissan

Business strategy:

Table of Contents
Introduction:.....................................................................................................................................1
TASK 1:...........................................................................................................................................1
Examine the frameworks to analyse the Marco-environment for the organization and
critically evaluate these factors :............................................................................................1
The critical evaluation and analysis the internal environment of the organisation:.............4
Produce the appropriate strategies to have effective competitive edge using the porter’s five
forces model:..........................................................................................................................6
Use the different range of the theories, concepts and model to make the strategic management
plan for the organisation:........................................................................................................8
Conclusion:....................................................................................................................................10
References:.....................................................................................................................................11

Introduction:
The business strategy is a process in which organisation uses different kind of plan to
attain business objectives and goals in a proper manner. it refers to the blueprint which helps the
organisation to obtain their mission and vision in the profitable way at marketplace. In simple
terms, it is a set of cations that is developed or planned by higher authorities in order to attain
positive outcomes. For the present report, Nissan is taken into consideration. It is an auto mobile
company that offer quality products globally. The report will cover environmental analysis of
respective company by using various tools and frameworks. In addition to this, a strategic plan is
developed that help in meeting with targets and attainment of objectives within stipulated time
frame.
TASK 1:
Examine the frameworks to analyse the Marco-environment for the organization & critically
evaluate these factors :
Overview of the company:
Nissan organisation under the auto mobile industry, having headquarter in the Yokohama
founded on the 28 December 1993. The company offers product & services under the goodwill
name of the Nissan ,Infiniti and Datsun at the international market. The company focus on
producing the cars at the global market place and have a sell around 3,9 million cars in the 190
countries in the market . the organisation are planning to grow their operational activities at
international market by forming the effective strategies management plan for the organisation.
Mission and vision: the Nissan company have a mission statement to enlarge their car
production process at the international level due to the Brexit condition in the market and the
vision is the become the market leader of the car manufacture in this industry . The company
perform its activities at the different countries like Japan, Mexico and south Africa .
Objective: the aim purpose and objective of the Nissan company is to gain their market share in
the different market place by making good strategies plan due to the Breixt condition present in
the company.
Marco environment factors: At the operational activities place , these macro environment fat
ors are present in the atmosphere where the administration operates its task & also get affected
by these factors . it includes the political, social, economic and various another factors which
1

have influence on the organisation performance in the market places. These factors have huge
effect on the outcomes of the company in the target market places.
Political factors: here the various factors are included such as tax rate, political stability and
unemployment rate , and instable market situation present in the external environment of the
firm. Due to the condition created by the Brexit condition in the UK market , organisation gets
affected by the instability in the market and organisation needs to make effective policies to
overcome the unseen situation present in the market places. (Bokek-Cohen, 2015).In context to
Nissan, Brexit impact negatively on the performance and profitability. It is analysed that change
in policies also impact on the overall functions and activities of company.
Economic factors: under this factors , it involves the interest rate, inflation rate, and foreign
exchange rate which have influence the purchasing power of the customer in the target market
places. in the context of the Nissan organisation are working on making the effective alliance
with the Renault which will reduce their cost and have more of resource in their operational
level so that effective production can be done. With reference to Nissan, it is analysed that due to
increase in inflation rate of economy, the purchasing power of customers is decline that direct
impact on profitability and revenue of respective company in a negative manner.
Social factors: under this factors, it examine the customer taste and preferences, their belief and
assumption about the goods and services in the market places, their geographical location of the
customer have influence on the purchasing decision of the customer about the organisation
goods and services. In relation to Nissan, it is determine that social factors has high impact on its
brand image and for this the company is focuses on providing quality to customers. In addition to
this, the company is also conducting market analysis which help in gaining insight about
customers requirements that in turn leads to customer satisfaction and retention as well.
Technology factors: under this stage , the Nissan organisation focus on using the different
type of advance technology which helps them to achieve desire level of outcomes within the set
time as these technology increases the productivity of the organisation which helps them to take
competitive advantages in the market place. In relation to Nissan, the company is making use of
innovative technology and adopt new technologies as it help them in making improvements and
providing new and unique products as well as service to customers that has positive impact on
performance of Nissan.
2