Unit 32 Business Strategy

Unit 32 Business Strategy

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1. Apply the suitable models to analyse the external environment for a given company....1
TASK 2............................................................................................................................................7
P2 Using appropriate frameworks analyze the internal environment and capabilities of a given
organization............................................................................................................................7
TASK 3..........................................................................................................................................13
P3 Apply Porter’s five forces model and to evaluate the competitive forces of a given market
sector for an organization.....................................................................................................13
TASK 4..........................................................................................................................................14
P4 Apply a range of theories, concepts & models, interpret & devise strategic planning for a
given organisation................................................................................................................14
M4: Strategic management plan that includes strategic priorities and objective.................17
CONCLUSION..............................................................................................................................19
REFERENCES..............................................................................................................................20

INTRODUCTION
Business strategy is the aspect which helps the business to form the strong strategy so
that they can make the best use of their resources and attain higher profitability and growth. It is
important for the organsiation to have the appropriate strategy in their business so that they can
establish the effective brand image in the competitive market (Reid and Walsh, 2017). One
delivery is the chosen organisation for this report. It is UK based food delivery restaurant which
is offering the online food delivery services across the 90 areas in the UK. The company is
founded by the Craig Pollack in 2013. This report will cover the various models in order to
analyse the internal and the external business environment.
TASK 1
P1. Apply the suitable models to analyse the external environment for a given company.
It is important to identify the internal environment factors so that it can effectively evaluate
the impact of this factor on the business performance. External environmental factor is
considered as a factor that is directly find the functionality of a organisation. Pestel analysis is
being conducted in order to analyse the micro environment of one Delivery is explained as
follows:
PESTLE Analysis
Analysis of the framework of analysing the impact of macro factors in the performance of
organisation so that the management can take a correct decision in order to comply with the
external environment. Some factor of this analysis are given below:
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Figure 1, Scanning the Environment: PESTEL Analysis, 2016
 Political factors: These are the factor which is mainly concerned with the political
instability, foreign trade policy, trade restrictions, taxation policy and trade regulation.
Necessary to follow all the rules and regulation which is been imposed by the
government so that One Delivery can run their business in an appropriate manner. This is
the main consideration of the resources so that company can cope up with the political
environment of the United Kingdom so that they can sustain in the market for a longer
period of time. In context of one delivery online food service, it is concluded that UK has
political stable conditions. There are possibilities to pursue opportunities within UK food
industry. Consumers are provided nutrition and good quality food to consumers of UK.
 Economic factors: These are the factors which includes interest rate, exchange rate,
unemployment rate and many other factors that is directly affecting the functionality of
the business. One delivery is delivering their product in the other parts of the world so
company can lead to growth the economy. In context of UK, it is analyzed that UK
provides boom to food industry. That is why economic conditions are feasible for one
delivery online food service to manage the operations.
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 Social factors: these are the factors which are concerned for the social culture factor,
purchasing power of the consumer, buying habits of the consumer and many other factors
that is directly affecting the operations of the business (Rawal and Saavedra, 2018). One
delivery is always emphasizing on these factors and also take care about any of their
potential customers so that they can provide positive impact on their planned by offering
quality goods in the society. Health consciousness is an important factor that is
considered while providing food to consumers. People do not prefer high calorie food
nowadays. That is why this social factor will affect the services provided on One
delivery.
 Technological factors: These are the factor which include innovation and advancement
in the technology that is adopted by the firm in order to meet the huge competition
market. One delivery is using the innovative and advanced techniques in their disease
operation in order to meet the changing demands of their potential customers. Some
technological factors like social media platforms can be used by one delivery to promote
its services. Other thing includes providing the facility of mobile apps and online
payments to customers.
 Legal factors: it is important for every business firm to follow all the policies and
regulation which is imposed by the government of United Kingdom. One delivery is
following the various laws like employnment law, privacy law, consumer protection law
and security law so that they can run their business in the lawful manner. In case of legal
factors, it is considered that one delivery is adopting food regulations provided by UK
government.
 Environmental factors: these are the factors which are concerned with the ecological
aspects in the environment that includes climate change weather population and
pollution. One delivery is required to practice green marketing strategies and initiate
some by which we can spread awareness for saving the environment. There are several
health repercussion of the food that is consumed nowadays. The preparation of meat uses
huge amount of water and it creates significant amount of carbon footprint. The meat
industry is tearing down large amounts of forest to create new space for farms. The result
of this is that more and more individuals are switching to plant-based diets, and
governments are slowly taking interest.
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Ansoff Matrix
Ansoff matrix is the strategic planning techniques to table structure framework by discussing
manager education and employee can determine their strategies for the future development. It is
also known as product /market expansion grid techniques. This model consists of four business
strategies that is considered One Delivery and the model is developed by manager J. Igor Ansoff.
All the elements of this model is explained as follows:
Figure 2, Strategic Growth with the Ansoff Matrix
 Market penetration: This is the strategy which includes the rising sale of the product in
the existing market. It is the strategy which is adopted by the business who want to
increase their market share. One delivery can use this strategy as they want to improve
the market share and company is focusing on offering the large number of customers.
Company also improves the promotional activities and channel of distribution.
 Product Development: it is the strategy which is concerned about introducing a new
product and services in the existing market. The organisation strategy that is having
strong understanding about the latest market situation and this strategy help in offering
our innovative solution to meet the likewise of existing market. One delivery also using
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