Analyzing Macro and Internal Environment for Mark and Spencer

Business Strategy

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
P1) Use of suitable framework to examine macro environment for Mark and Spencer.............3
M1 Critically analysis of macro environment for determining and informing strategic
management decisions................................................................................................................5
TASK 2............................................................................................................................................6
P2 Appropriate framework for analyse of internal environment................................................6
M2 Critical evaluation of internal environment to assess strength and weaknesses of
organisation.................................................................................................................................7
TASK 3............................................................................................................................................8
P3 Apply of Porter's five forces for evaluating competitive forces............................................8
M3 Appropriate strategies for improving competitive edge and market position......................9
TASK 4............................................................................................................................................9
P4 Different theories, concepts and model for effective strategic planning...............................9
M4 Formulation of strategic management plan........................................................................11
D1 Implement of information to provide valid directions and strategic actions ......................12
CONCLUSION..............................................................................................................................12
REFERENCES................................................................................................................................1

INTRODUCTION
Business strategy refers to as set of tactics adopted by management in order to achieve
set goals and objectives in the set time duration. Effective business strategy helps the
organization to be in the leading position. It is a roadmap through which competitive advantages
against rivalry can be gained. Tactics are framed by scanning the external environment in order
to gain productive results. Mark and Spencer is a British international retailer whose headquarter
is in Westminster. This firm is specialized in selling home products, high quality clothing and
food products. This report includes Pestle analysis so as to examine macro environment. SWOT
analysis and VRIO model is studied in order to assess the internal environment capabilities of the
firm. On the other hand Porter's five Force model is measured deeply to better understand the
competitive forces influencing the organization activities (Austin and Pinkleton, 2015).
Additionally, numerous models, theories and concepts are highlighted so as to device strategic
planning for a company.
TASK 1
P1) Use of suitable framework to examine macro environment for Mark and Spencer
Background of the mark and Spencer
Mark and Spencer is a leading organisation who is successfully serving it's goods and
services across the globe. The mission of the organization is “To provide everyone aspirational
quality product and services”. Management works day and night to meet the emerging needs of
the customers regarding home and food product. On the other hand vision statement is build
brand on core values of quality, trust and innovation. By scanning the external environment
strategies are framed so that tough challenges can be created for rivalry prevailing in the open
market place. Whereas, objectives is to accomplish the same position and leadership in clothing
and food (Auzair, 2011). To attain the the desire objectives skilled and capable employees are
recruited for the vacant place.

Illustration 1: Source()https://www.pinterest.com/pin/448811919110292994/
Macro environment is explained as set of external forces such as, political, social,
technological, economical and many more which directly or indirectly affect the companies
growth and development in both positive and negative way. In the dynamic environment macro
factors are uncontrollable in nature. So PESTLE analysis in the context of M&S is as follow: Political factor- One of the most crucial aspect for each organisation is to complete
whole functions and operations according to government rules and regulations.
Moreover, political factor influence business size of organisation through generating
positive results such as free trade and low tax rates due to positive relations between
country. Similarly, political aspects also impacts on companies which are operating their
business this refers if negative situation raised between countries than business operations
are directly impacted due to inappropriate decisions making (Chen and et. al., 2018). Economical factor- Price and monetary aspects all are essential part for organisation
which impacts on retail industry. Companies and residents who are settled in UK are well
economically developed. In context of M&S, they are largest retailers which offers
attractive discount to its customer's. Due to this it influence more number of customer's