Strategic Analysis of JD Sports: Macro Environment, Capability, and Competitive Analysis

Business Strategy

Table of Contents
Table of Contents.............................................................................................................................2
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
Section 1 Macro environment analysis............................................................................................1
Strategic positioning of organisation by assessing their mission statement and long term goals
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Current macro environment for JD sports and interpretation......................................................2
Section 2 Capability.........................................................................................................................3
Assess the internal capability of an organisation by using McKinsey’s 7 S frameworks...........3
2. Critically evaluate the strategic capabilities of JD Sports, utilising a TOWS matrix...........3
Section 3 Competitive analysis........................................................................................................5
Apply the Porter’s Five Forces model and evaluate the competitive positioning for JD Sports.5
Critically analyse the current and potential strategic positioning for JD Sports by using
Ansoff’s matrix and porter generic strategy................................................................................6
Section 4 Strategic plan...................................................................................................................7
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Business strategy means long term plans and ideas which is developed by people in order
to run their business and get competitive advantages. In other words, business strategy involves
implementation and formulation of policies by top management which processes to
accomplishment of objectives (Aluchna, 2018). To increase knowledge about planning and
strategy J.D. Sports has been taken that stands for sports fashion retail company operating
business in Bury, Lancashire and England, UK. This was founded by John& David in 1981. This
organisation is providing different types of sports products to customers. This report covers
macro environment, capability and competitive analysis that helps make higher profits.
Moreover, strategic plan is prepared by managers that help to take right actions.
TASK 1
Section 1 Macro environment analysis
Strategic positioning of organisation by assessing their mission statement and long term goals –
Strategic positioning is concerned as a way through which a business distinguishes from
others. This states what the position of their business in market is and how it can bring
improvements. In other words, it reflects a distinctive value chain that contains all key business
processes and operations that helps to compete with others. JD Sports is retail sports company
that offers different types of products and services to their customers and maintain their business
effectively. The management of such organisation formulates policies and strategies to run their
business and increase organisational profits. The mission statement and goals of JD sports are as
defined:
Mission statement – “To be UK best known sports fashion retailer company”. To
provide customers with huge range of products and secure shopping experience that helps to run
a business effectively (Cross, 2019).
Aims and objectives – The aim of JD Sports is to make profits by setting smart targets
and attaining them effectively. The object of organisation is to increase number of customers
continuously by offering better quality of sports products (Gibe and Kalling, 2019) .
1