Unit 32: Business Strategy

Business Strategy

INTRODUCTION...............................................................................................................................3
TASK 1.................................................................................................................................................3
P1 Determine effect of macro environment in reference of entity.....................................................3
TASK 2.................................................................................................................................................6
P2 Briefly describe internal analysis of firm......................................................................................6
TASK 3.................................................................................................................................................9
P3 Examine Porter Five Forces Model..............................................................................................9
TASK 4...............................................................................................................................................10
P4 Discuss wide number of theories, concepts/ model, interpret & implement strategic planning. 10
CONCLUSION..................................................................................................................................12

INTRODUCTION
Business strategy is explained as course of action and collected decision which assist
in assistance to an entrepreneur in accomplishing desired goals & objectives in better way. In
addition to this, business strategy is master plan that management of a business firm
implements for gaining competitive benefits within market area, pleasing consumers,
carrying operations as well as accomplishing desired end of an organisation. Although, in
simple term it can be said that business strategy is long term sketch of direction, image and
destination of an business firm. This report is based on Uber which is American company that
offers food delivery, package delivery, vehicles for hire, couriers, freight transportation and
many more. Uber was founded in 2009 by Garrett Camp and Travis Kalanick.
For better understanding of busines strategy concept this report will be going to
examine impact and influence of macro environmental factors on organisation by using
PESTEL framework. Along with this, Internal environmental capabilities will analyse
through SWOT analyse. Moreover, Porter’s five force analyses model will use for analysing
competitive forces along with other strategic planning model.
TASK 1
P1 Determine effect of macro environment in reference of entity
Uber is American company that offers food delivery, package delivery, vehicles for
hire, couriers, freight transportation and many more. Company was founded in 2009 by
Garrett Camp and Travis Kalanick. In addition to this, company’s mission, vision and values
are mention as follows-
Mission – Firm main operations is related to elite data integration services & Solution
Company.
Vision – Integrate World’s data, bit by bit
Values – There are some values of Uber company which are as follows:-
 Honesty and Integrity
 Passion for customers, partners and technology
Strategy – It is the action that manager will take for achieving one or more than that goals
in effective manner. moreover, strategy is business is blue print which help in decision
making whose goals and objectives are several. There are numerous strategies in organisation

that assist in accomplishing predetermined goals and objectives of Uber company in better
manner. Explanation of these are as follows :-
 Strategy is crucial because without this it is not possible for company to accomplish
desired goals and objectives. By using effectual strategy business form will able to
deal with uncertain events in better manner which take place in business environment.
 Moreover, strategy assist Uber company within long duration focusing on the daily
operations such as new method of dealing with latest offerings or production. These
steps result in accomplishing goals and objectives in better manner.
Strategic planning techniques – It refers to process of developing and executing planning &
there are numerous strategic planning techniques which Uber company can apply in their
working. These are as follows:-
 Business model – This is an framework that use by an organisation for analysing their
values in business environment. Moreover, strategy add products, services and
capabilities in current business model of Uber that will assist them in conducting
activities in better manner and accomplishing desired goals and objectives.
 Benchmarking – This is an procedure that will assist Uber company is performance
analyses of products, services and process. Moreover, benchmarking gives essential
insights for developing better understanding related to business through comparing
with same sector organisation.
PESTEL analysis – It is an framework that is imperative for business firms like Uber as it
provide assistance in understanding market dynamics as well as improve its business
operations. It is described as under-
 Political – It is the first element of framework in which it reflects that at what level
government interfere with an economy. Moreover, it has been also seen that these
political factors are not controllable by entity. In context of selected corporation, it
has been a evaluated that due to impact of Brexit the business operations of company
is banned in United Kingdom. It has limited profitability and access to more physical
and tangible resources. Also, they are being impacted by employment law because of
paying fewer wages to drivers and other workers.
 Economic – Then arises economic factor in which it reflects several types of factors
such as tariff and non-tariff, inflation and deflation rate and many more. In context of
given firm, it has been seen that due to flexible rates of foreign exchange they get