Analyzing the Impact of Macro Environment on Aston Martin's Strategies

Business Strategy
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Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
P1: Applying appropriate frameworks analyse the impact and influence of the macro
environment on a given organisation and its strategies..........................................................3
TASK 2............................................................................................................................................8
P2: Analyse the internal environment and capabilities of a given organisation using
appropriate frameworks..........................................................................................................8
TASK 3..........................................................................................................................................11
P3: Applying Porter’s Five Forces model evaluate the competitive forces of a given market
sector for an organisation.....................................................................................................11
TASK 4..........................................................................................................................................12
P4 Application of different models, theories and concepts to interpret strategic planning..12
CONCLUSION..............................................................................................................................15
REFERENCES..............................................................................................................................16
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INTRODUCTION
Business strategy is defined as competitive strategy which is utilised by the business so
as to compete with their competitors and to attract customer in positive manner by using
effective strategies. These strategies are helpful in strengthening and in implementing most
appropriate strategy so as to provide backbone to the business in most effective manner. These
strategies are assisting business in achieving their business objectives in considerable way. This
report is prepared so as to explain these concepts along with the background of Aston Martin
which is a sports car manufacture and headquartered in UK. This report includes internal and
external factors which are having prominent impact over the business. By adopting effective
strategies of business employee skills can be improvised that is helpful in enhancing overall
business capabilities. In order to earn more profits several approach are used so as to examine
business conditions in various direction such as porter five force model, SWOT, VRIO,
McKinsey’s and many more. These are the strategies which are providing high revenues to the
business and directly affecting profitability and productiveness (Razak and et. al., 2016).
TASK 1
P1: Applying appropriate frameworks analyse the impact and influence of the macro
environment on a given organisation and its strategies.
Mission: The mission of Aston Martin is to render luxurious sports car to their customer
so as to provide them high end luxurious services and maintain their standard within
marketplace.
Vision: The major vision of Aston Martin is to provide luxurious services to their
customer so as to provide them experience of luxury and accomplish their task in appropriate
manner.
Objective: The Company is having major objective of enhancing their customer base by
providing them quality services and product offering.
Strategy is defined as the action plan which is adopted by business so as to provide light
over the path of overall goal accomplishment. Strategy is helpful in achieving business
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objectives in more appropriate manner as path is being provided with the help of strategy and
their implementation could lead them to achieve business objective in prompt manner.
There are various techniques of strategic planning which can be adopted by the business
such as balanced scorecard, SWOT analysis, PESTLE analysis, VRIO analysis and many more.
These techniques are used so as to recognise business position in prominent manner and with
the help of these techniques Aston Martin can plan their business plan in such a manner that
growth can be received by them.
Macro environment
This is referred as surroundings of outer environment which is having impact on the
business so as to provide growth opportunities (Feimi, Kume and Pulaj, 2016). These factors
include PESTLE analysis and many more aspects. In the context of Aston Martin manager of
the company is performing PESTLE analysis and stakeholders’ analysis so as to examine
opportunities and threats which are pertained to the business. This helps business in rendering
high end opportunities for performing growth opportunities which is providing them distinct
market edge and position as well. These are helpful in analysing market demand and to cop up
with external market situation.
PESTLE ANALYSIS
 Political factor: These factors are associated with governmental regulations, fiscal
policies, trade tariffs, tax policies and many more. Due to Brexit implications
uncertainties has occurred in business and companies working in UK, as European
countries has been discharged form EU union and this is giving negative impact on
market existence of the company.
 Economical factor: These factors are associated with income stability and purchasing
power. Due to Brexit implications purchasing power and currency is fluctuating on
regular basis and this is affecting production cost of Aston Martin in negative manner.
On the other hand this is providing huge employment as this is a factor which is
included in economic factor as well.
 Social factor: These factors are associated with taste and preferences of customer and
their needs or demands. In the context of Aston Martin these factors are providing high
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