Analyzing the Impact of Macro Environment on Nissan's Strategies

BUSINESS
STRATEGY

Table of Contents
INTRODUCTION......................................................................................................................3
MAIN BODY.............................................................................................................................3
TASK1.......................................................................................................................................3
P1 Applying appropriate frameworks analyse the impact and influence of the macro
environment on a given organisation and its strategies.........................................................3
TASK2.......................................................................................................................................5
P2 Analyse the internal environment and capabilities of a given organisation using
appropriate frameworks.........................................................................................................5
TASK3.......................................................................................................................................7
P3 Applying Porter’s Five Forces model evaluate the competitive forces of a given market
sector for an organisation.......................................................................................................7
TASK4.......................................................................................................................................8
P4 Applying a range of theories, concepts and models, interpret and devise strategic
planning for a given organisation...........................................................................................8
CONCLUSION..........................................................................................................................9
REFERENCES.........................................................................................................................10
Books and journals...............................................................................................................10

INTRODUCTION
Business strategy can be defined as set off and different activities which are used to
return my business organisation for formulating a proper strategy within the competitive
market for achievement of goals and objective of the organisation has increased its market
share (Park and Mithas, 2020). Current report chosen organisation is Nissan, Japanese
multinational automobile manufacturing company which has headquarter in Yokohama.
Nissan motors are famous for low cost production as well as highly design with full Techno
facility. In the beginning of the report, there is discussion about influence of macro
environment on the organisation and its strategy by the help of PESTEL analysis (Hart,
Sharma and Halme, 2016). Thereafter, there is also analysis of internal environment in
capacity of the organisation by the use of SWOT and VRIO analysis. in the middle of this
report garage discussion about the porter's five force model which will help organisation in
achieving the competitive advantage within the market. In the end of this report, there is
application of various theories and modern concert which will help company strategic
planning and achieving its goals and objectives.
MAIN BODY
TASK1
P1 Applying appropriate frameworks analyse the impact and influence of the macro
environment on a given organisation and its strategies.
It is important for every organisation to clearly examine the micro environment where
the organisation is going to trade or trading. Help the firm in identification of different
opportunities in the market as well as appropriate decision related to different factors
influencing. In context of Nissan, global organisations for it are important for the firm to
perform proper macro analysis and for this it can use the pestle analysis.
PESTEL analysis of Nissan
PESTEL analysis is Framework which is used by the organisation to clearly examine
its macro environment factors where it is trading or going to trade. It includes Identification
of political, economic, social, technical, legal environmental factors. Organisation in
strengthening its decision making ability as an identification of alternative in the market.
Political: It includes rules and regulations form but different governments within
various Nations organisation is trading currently or is going to trade. In context of Nissan,
companies performing at global level so it have to deal with various policies rules and
regulation formed by different governments in different nations (Anderson, 2019). This is
impacting both positively and negatively to the organisation as company have to face various
policies which will help organisation in strengthening its structure but on the other hand these
policy also make it difficult for the organisation to remain flexible because of continuous
changes and strict rules and regulation form but different nations government like China
America and some Asian countries.