Business Strategy for JD Sports

Business Strategy

Table of Contents
INTRODUCTION...........................................................................................................................3
SECTION 1: Macro Environmental Analysis.................................................................................3
SECTION 2 Capability....................................................................................................................6
TOWS ANALYSIS.................................................................................................................8
SECTION 3: Competitive Analysis.................................................................................................9
CONCLUSION..............................................................................................................................13
REFERENCES..............................................................................................................................14
Books and Journal:...............................................................................................................14

INTRODUCTION
All the actions which are taken by a business in order to attract the customers, increase the
customer satisfaction, compete in the competitive market and has the performance and achieve
all its business objectives and goals is said to be a business strategy (Akter, Wamba, and et. al.,
2016). Business strategy acts as a roadmap for a business in order to take its future moves and
steps. In order to sustain in business for a long term this is required by every business firm. Such
strategies are usually made for a long-term objective by a business. Business strategy of JD
sports have been conducted in this report. It is a sports fashion brand based in England. It owns
stores all over UK, Europe, USA, Asia and Australia. In order to analyse this business strategy
various models are applied on JD sports. VRIN, SWOT, PESTLE, and a number of other
analysis are used in this report. All these strategies help in formulation of business strategy for
JD sports.
SECTION 1: Macro Environmental Analysis
PESTLE ANALYSIS
In order to analyse all the external factors which, impact on the business function and
operations PESTLE analysis is conducted on JD sports. Pestle analysis stands for political,
economic, social, technological, legal and environmental factors affecting the business. Below
mentioned is still analysis conducted on JD sports:
 Political factors: All the changes in an organisation due to factors which have a
government intervention in them are considered to be political factors (Bai and et. al.,
2020). There are a number of such factors such as foreign trade policies, government
policies et cetera. Some of such strategies affecting JD Sports are trade regulations and
tariff related services, taxation, industrial safety regulations, political stability, rules
regarding retail sector in an economy, work week regulations for retail sector, mandatory
benefits provided for employees et cetera.
Opportunity: The strong political condition of UK supports the growth of JD Sports and
facilitates it to ensure long term sustainability at market place.
 Economic factors: there are number of such factors which affect profit earning of a
business and is applicable on all of the economy such factors from economic factors for a
business. There are a number of such factors which includes inflation rate, foreign

exchange rate, savings rate, interest rate, demand and supply and market etc. In order for
JD sports to run its business smoothly in the market following are the economic factors
which company needs to analyse carefully. Interest-rate unemployment rate, education
level, exchange stability, infrastructure quality, Skill of labourers, discretionary income
etc.
Threat: BREXIT is one of the most adverse factors associated with the economy of
United Kingdom which has resulted in reduction in value of pound within the nation.
 Social factors: A way in which society, its culture and values impact on organisation is
included in social factors. It is believed that believes and values in a society deeply affect
working and operations of an organisation. There are a number of such social factors
which affect working in JD sports these factors include attitudes, leisure interest, culture,
demographics and skills in a population, education level et cetera.
Opportunity: The changing market trends and lifestyles within the confines of United
Kingdom tend to act as an opportunity for JD Sports to sustain in market for a long
period of time.
 Technological factors: It is often seen that advancement in technology have a great
impact on value of the business. Examples can be taken of transportation industry which
have seen a number of China changes due to change in technology. It is important for a
business to do a technological analysis of its industry in order to make sure there is no
disruption in its function due to these advancements. Following are some technological
factors which are important to be analysed by JD sports. These includes recent
developments It’s competitors, impact on value chain, impact on product offering,
technological diffusion et cetera.
Opportunity: The technologically progressed economy of UK tends to provide scope to
JD Sports to capitalise upon the infrastructural and other developments of the nation.
 Legal factors: in a number of nations there exists a legal framework which is not free
enough to let organisations do what they wish to do. Even before getting an Intellectual
right of any innovation or findings company needs to make sure that no one accept them
in market is aware about it. The number of factors required by JD sports to be analysed
carefully our data protection, copyrights, employment law, health and safety law etc.