Analyzing the Impact of Macro Environment on Business Strategies: A Case Study of Marks and Spencer

Business
Strategy

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1 ...........................................................................................................................................3
Analyse impact of macro environment on organisation and their business strategies................3
TASK 2............................................................................................................................................4
Assessment of organisations internal capabilities and environment...........................................4
TASK 3............................................................................................................................................5
Application of Porter's Five force model....................................................................................5
TASK 4............................................................................................................................................6
Application of theories, concepts and models to assist in interpretation and understanding of
strategic directions in organisation. ............................................................................................6
CONCLUSION..............................................................................................................................10
Reference.......................................................................................................................................11

INTRODUCTION
Business strategy is a set of decision which can benefit a business in attainment of
various goals and objectives in business. This is also refereed to as a master plan which can help
in achieving a competitive position in market (Taneja, Pryor and Hayek, 2016). This report is
based on Marks and Spencer which is a retail company having presence in UK and they are
dealing in various items such as home products, clothes, home products. Various tools such as
macro environmental factors, PESTLE analysis, SWOT analysis, VRIO analysis are used by
companies to make various strategies which can be further implemented and then used in further
planning of their operations and functions.
TASK 1
Analyse impact of macro environment on organisation and their business strategies.
Vision: The vision of Marks & Spencer is to expand its operation globally and become the leader
in these industry.
Mission: To give an inspirational quality to its customer so that customer loyalty builds.
This assist M&S to build large customer base and earn high profits.
Objective: The primary objective of Marks & Spencer is to gain high market position
and become the leader in clothing as well as food industry. This makes company to compete with
its rivals in the market in an effective manner.
Strategy refers to an action that is taken place by managers of an organisation so that
objectives can be achieved with in a time frame
(Amran, 2016). Strategy act as a direction through which operations and activities of an
organization carry out by the subordinates. An effective strategy enables companies to perform
well and compete with the competitors. With references to Marks & Spencer, effective strategies
help them to attain goals with in a specified time period. Execution of different strategies allows

organisation to go on right direction and expand its operations at national as well as international
market.