Impact and Influence of Macro Environment on Starbucks

UNIT 32 – BUSINESS
STRATEGY

TABLE OF CONTENT
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
LO 1.................................................................................................................................................3
Impact and influence of macro environment in an organization.................................................3
LO 2.................................................................................................................................................5
Assess the internal environment..................................................................................................5
LO 3.................................................................................................................................................7
(LO3 has been covered in PPT)...................................................................................................7
LO 4.................................................................................................................................................7
Theories and models for strategic planning.................................................................................7
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Business strategy are selected by organizations so that there is going to be effective and
efficient working which is going to be present to be able to achieve the goals and targets which
are present in the market. There is also going to be a better sense of direction making the
company is able to maintain their reputation and standards. Starbucks is a public belonging from
coffee shop industry and has its headquarters in Washington. The report discusses the internal
and external factors as to how they impact the company. To make right decisions there is a lot of
analyses of measures and strategies and well which the company uses and would be discussed
further.
MAIN BODY
LO 1
Impact and influence of macro environment in an organization
It is essential for businesses in the market to analyse the internal and external factors in
order to make the right decisions and also plan accordingly. There is going to be a lot of
influence of the management and a stakeholder who also needs to be considered in the company
so that there is going to be right functioning. The follow report is going to discuss the external
factors of Starbucks which are having a great influence on the decisions making of the
organization (Yucel, 2018).
 Political Factors
There is a stability which is present in the country therefore the company is being able to
operate effectively in the market but not many changes which are required. The company is
having a strong portfolio as well which is going to help the company be able to expand them
effectively and operate effectively (Cardoni, Kiseleva and Lombardi, 2020). Transparency is
provided by the company for the workforce and customers making the company have loyalty of
them and higher market share in the market. The company is not being able to have control on
the corruption level which is a great drawback for the company in the market.