Business Strategies of Tesla Motors

BUSINESS STRATEGIES
OF TESLA MOTORS

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................4
LO 1 – ANALYSE THE IMPACT AND INFLUENCE WHICH THE MACRO
ENVIRONMENT HAS ON AN ORGANIZATION AND ITS BUSINESS STRATEGIES....4
LO 2 – ASSESS THE ORGANIZATION'S INTERNAL ENVIRONMENT AND
CAPABILITIES..........................................................................................................................7
LO 3 – EVALUATE AND APPLY THE OUTCOMES OF AN ANALYSIS USING
PORTER'S 5 FORCE MODEL................................................................................................10
LO 4 – APPLY MODELS, THEORIES AND CONCEPT TO ASSETS WITH THE
UNDERSTANDING AND INTERPRETATION OF STRATEGIC DIRECTIONS
AVAILABLE TO AN ORGANIZATION...............................................................................11
CONCLUSION..............................................................................................................................16
REFERENCES..............................................................................................................................17

INTRODUCTION
The business strategies are those strategies which are required to build a strong business
for the company. These business strategies includes many strategies such as marketing strategies,
financial strategies, HR policies and procedures, Workplace Conditions etc. These business
strategies are made to attract the consumers towards the product and services the organization is
producing. Every organization wants to achieve their goals and targets in the minimum time
periods. To achieve these goals and targets, many business strategies are needed in the business.
The business strategies are made by the employees of the organization working in different
sectors. While making the strategies for the successful running of the business, many
organization takes the opinion of their share holders and stakeholder also.
The Tesla motors is an automotive company which was founded on 1 July 2003. The
company was founded by 5 young engineers Martin Eberhard, Marc Tarpening, Elon Musk, J.B.
Straubel, Lan Wright. The company have its headquarter in the Palo Alto, California, US. The
companies objective is to make electric cars which will run by electricity. This will reduces the
use of petrol in the world by which the environmental pollution will be decreased. These cars
will run by the solar energy produced by the sun.

MAIN BODY
LO 1 – ANALYSE THE IMPACT AND INFLUENCE WHICH THE
MACRO ENVIRONMENT HAS ON AN ORGANIZATION AND ITS
BUSINESS STRATEGIES
P 1
The Tesla Motors was introduced in the year 2003 by five young engineering graduates.
The Tesla Motors was the car manufacturing company which was having an objective to reduce
the pollution in the environment and provide fast and more fun to drive cars to the customers.
The vision, mission and core values of the company were as follows:
 Vision
The vision of the Tesla Motors was to see how the electric vehicles can helps in reduction
of the pollution in the environment(van Bommel, K., 2018.). The company wants to create the
most compelling cars which can bring the world's transition into the electric vehicles.
 Mission
The mission of the company was to accelerate the world's transition to sustainable
energy. The company wants to use the green energies such as energies generate from sunlight,
wind, rain, tides, planets and geothermal heat. The company's mission was to accelerate the
global transition in the world(Miklian, J. and Rettberg, A., 2017.). The communities of the world
should be improved and the company will come beyond the expectations of their consumers.
 Core values
The core values of the company was to do the best by taking the risk, environmental
consciousness, respect and constant learning. The company wants to use the latest technologies
and innovations by taking the risk and responsibilities to work hard an produce the best product
the customers.
The PESTLE ANALYSIS AND SWOT ANALYSIS of the Tesla are as follows:
PASTEL ANALYSIS OF TESLA
 Political