Business Strategy: Analysis of IKEA's Macro Environment, Internal Capabilities, and Competitive Forces

This report provides a comprehensive analysis of IKEA's macro environment, internal capabilities, and competitive forces. It includes a PESTEL analysis, stakeholder analysis, SWOT analysis, and evaluation of Porter's five forces model. The report focuses on IKEA's vision, mission, objectives, and its analysis of the political, economic, social, technological, environmental, and legal factors. It also evaluates the company's resources, strengths, weaknesses, opportunities, and threats. Additionally, it analyzes the bargaining power of buyers and suppliers, threats of substitutes and new entrants, and existing rivalries in the market sector.