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Unit 32 Business Strategy in Organization - Assignment

   

Added on  2021-02-20

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UNIT 32

TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1PESTLE of Tesla.........................................................................................................................1SWOT of Tesla............................................................................................................................3Analysis of Tesla’s capabilities...................................................................................................4Competitive environment of Tesla using Porter’s Five Forces Model........................................4TASK 2............................................................................................................................................6Different types of strategic directions available to Tesla.............................................................6Justification and recommendation of the most appropriate growth platform and strategies.......7Strategic management plan with strategies, objectives and tactics..............................................7CONCLUSION................................................................................................................................8REFERENCES................................................................................................................................9

INTRODUCTIONBusiness strategy is defined as the collection of plans, moves, actions and steps taken bythe administration for making the business performance more complete, better and robust. It alsooutlines the competitive strategic direction to gain an understanding about the trends, marketingtactics and sales along with the logistics and supply chain management. Moreover, its benefitsinvolve intact performance management of the employees and the customers' segregation toachieve the goals and objectives. Tesla company is to be considered here which was establishedin 2003 for the promotion of electric vehicles and its benefits.This assignment is based on understanding the macro environmental and microenvironmental elements of Tesla company in the auto mobile sector. It is going to emphasis onthe PESTLE analysis and SWOT analysis to know about the existing challenges andopportunities of this company. In addition to this, it is also highlighting Tesla's capabilities ingaining knowledge about the competitive environment with the help of using the Porter’s FiveForces Model. Lastly, it involves Bowman's Strategic Law for knowing different types ofstrategic directions available to Tesla.TASK 1PESTLE of TeslaPestle model is the framework to assess the macro environmental factors to understandthe performance of the organisation. The objective is to comprehend the present scenarios andprovide the platform for gaining knowledge about the competition and current trends of themarketing.Political Factor: The government has a strong presence in making the policies and assist inmitigating the risks associated when the company is expanding or making changes whileperforming operations. However, in a democratic set up, the pressure groups are active and thishas led to shifts in bringing social changes and influenced the connections between customersand companies like Tesla (Ayala, 2016). In addition to this, the new government incentives alsohelped this company to promote the electric vehicles and conduct the testing ethically tomaintain the carbo emissions. Economic Factor: This factor has an effect on the company's profits and revenues. It has seenthat the consumers are ready to purchase the luxury vehicles such as BMWs and thus, it is a goodsign for Tesla's to make their products more accessible to them. In addition, the interest rates has1

also an influence on the strategic planning of this company's expansion plans and investments aswell. For e.g. exchange rates has a direct impact on the marginal costing and allowing thecustomers to optimize the company's resources.Social Factor: The customers' perspectives has been evolving in recent times to maintain thesuitability of their surroundings. Electric cars of this company has been made as a householdname through its eco friendly concept and is making the traditional vehicles look bad (Nahvi andTorabian, 2015). With globalization, people have become aware about the power and theresponsibility that come along with it and thus, Tesla is continuously trying to become morecustomer centric to attract the attention of consumers. Technological Factor: This aspect is one of the most beneficial that gave Tesla competitiveadvantages over the rival companies. The focus is to innovate and make the restrictions of anelectric vehicle lesser. The engineering and designing team is focusing on the creation, design,develop and monitor to make it more accessible to the reach of the public (De Pin, 2015).Moreover, it focuses on using the technologies such as artificial intelligence and promote theautomation to make the necessary advancements.Legal Factor: This company has been in news for its innovative and fresh ideas in terms ofprotecting it via using the international patent protection. In addition, the consumption of energyregulations are in accordance to the country's political scenes where the law and legislations aremade and has direct impact on the marketing, sales and related concepts of Tesla. Along withthis, the mechanism of using this factor provides a medium to this company to stock theinventory and also improvise the customer interaction.Environmental Factor: Electric vehicles and sustainability go hand in hand because Tesla haslaid the foundation of environment friendly. It is mainly dependent on the electricity andpromote the use of it and replace the gas or other traditional methods. This also assisted inminimising the emissions of carbon and maintaining the carbon footprint. Nevertheless, it hasalso assisted in following the environmental regulations laid by the regulatory bodies at bothlocal and global levels (Liu and et.al., 2014). For instance, the management is focusing onclimatic conditions and bringing the changes in feasible ways. Moreover, the recycling and greenconcept has become the key features in managing this company's consumer goods. 2

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