Integrated Hospitality Marketing Communications

Integrated Hospitality Marketing Communications

TABLE OF CONTENT
INTRODUCTION......................................................................................................................3
MAIN BODY.............................................................................................................................3
TASK 1......................................................................................................................................3
P1 Evaluate different types of marketing channels and how they serve communication
objectives within a range of hospitality organizations...........................................................3
TASK 2......................................................................................................................................5
P2 Design communication objectives for a given hospitality organisational situation........5
P3 Provide justifications for the selection and integration of communications channels
chosen.....................................................................................................................................5
TASK 3......................................................................................................................................5
P4 Create an integrated marketing communications plan that effectively meets
communication objectives for a given hospitality organizational situation...........................5
TASK 4......................................................................................................................................6
P5 Critically evaluate an integrated marketing communications plan in relation to the
communication strategy, channel choice, creative content....................................................6
CONCLUSION..........................................................................................................................8
REFERENCES...........................................................................................................................9
Books and Journals................................................................................................................9

INTRODUCTION
Hospitality sector plays an important part in order to generating various innovative
goods well as services. They focus on adopting most suitable way for promoting it for
satisfying their target viewers in an effective manner. This report is carried upon a resort
called Island Beach which is located in Florida Gulf Coast in year between 2009 and 2010.
There are various services provided by this resort that included dining, recreational activity,
bedrooms as well as shopping and so on. Following resort is conducting and hosting various
events along with weddings which is bringing revenues and fame to business. In this
assignment, there are various kinds of marketing channel is adopted for achieving goal as
well as objective in given period of time. In addition to this, it is also essential use to
communication plan for making efficient strategies, policies as well as procedures that helps
in providing better services to its customer in order to satisfy its potential customers.
(Banerjee and Mandal, 2018).
MAIN BODY
TASK 1
P1 Evaluate different types of marketing channels and how they serve communication
objectives within a range of hospitality organizations
There are various kinds of channels of marketing which are used for achieving
communication objective within hospitality industry. Marketing channel is considered as a
process in which the good is transfer from producer to its and user in indirect as well as in
indirect manner. In other words, it has been stated that it is a medium through which transfer
of product as well services are possible. In context of Island Beach Hotel, they use different
kind of channels for providing better services to its customer during the period of time. Their
main purpose is to increase sales as well as profitability level in future period of time by
satisfying its customer at marketplace. There are various types of marketing channel which is
used to attract large number of customers at marketplace that is going to be mentioned below:
Direct marketing channel: In a direct marketing channel, product as well as services
is transfer from producer to their consumer directly. In this process there is no agent or
intermediary get involved in order to provide services in a better manner. In context of Island