This presentation discusses the communication objective for Island Beach Resort, which is to develop a communication plan to increase market share and profit. The presentation also highlights the objectives of the resort, the justification for implementing a communication plan, the identification of marketing communication channels, the decision-making process of customers, and the implementation of the marketing communication plan.

Developing a communication plan to increase market share and profit for Island Beach Resort

Communication Objective for Island Beach Resort

This presentation discusses the importance of developing a communication plan for Island Beach Resort to increase profit and attract customers. It highlights the objectives of the resort, the justification for using digital media marketing, and the identification of marketing communication channels. It also emphasizes the decision-making process of customers and the implementation of the communication plan.

Marketing

Marketing Communication for Island Beach Resort

Presentation

This presentation discusses the communication objectives of Island Beach resort, including increasing market presence and awareness, enhancing website traffic, and gaining competitive advantages. It also justifies the selection of various communication channels such as social media, online channels, offline channels, mobile applications, and websites. Additionally, an integrated marketing communication (IMC) plan is presented to meet the goals and objectives, including the use of specific communication strategies, budget allocation, and monitoring and evaluation methods.

Integrated Hospitality Marketing Communications

Behavioral Health

This report evaluates different types of marketing channels and how they serve communication objectives within a range of hospitality organisations. It also critically evaluates an integrated marketing communications plan in relation to the communication strategy, channel choice, and creative content. The report focuses on the case of Island Beach Resort and its transition from traditional marketing to digital marketing.

University of St. Thomas (Texas)

Integrated Hospitality Marketing Communication

Business Marketing Communication

Learn about integrated hospitality marketing communications and its impact on the hospitality sector. Explore different marketing channels and communication strategies for effective communication. Understand the justification behind the selection and integration of communication channels. Discover the marketing communication plan and its objectives. Gain insights into the digital marketing channels used in the hospitality industry. Monitor and control communication activities for success.

Pontifical and Royal University of Santo Tomas, The Catholic University of the Philippines

This report evaluates the marketing channels and communication strategy used by Island Beach Resort to achieve its objectives and increase customer satisfaction. It discusses the various marketing channels such as social media, visit websites, phone analytics, email marketing, and contextual ads used by the resort. It also evaluates the communication strategy, creative content, and channel choice used by the marketing manager. The report concludes with recommendations for improving the marketing and communication strategies at Island Beach Resort.

Evaluation of Marketing Channels and Communication Strategy at Island Beach Resort

This report evaluates different types of marketing channels and how they serve communication objectives within a range of hospitality organisations. It also critically evaluates an integrated marketing communications plan in relation to the communication strategy, channel choice, and creative content. The report focuses on a case study of a luxurious resort on the Florida gulf coast and discusses the importance of effective marketing communication in reaching potential customers.

Communication Objective for Island Beach Resort

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Marketing Communication for Island Beach Resortlg...

Integrated Hospitality Marketing Communicationslg...

Integrated Hospitality Marketing Communicationlg...

Integrated Hospitality Marketing Communicationslg...

Evaluation of Marketing Channels and Communication Strategy at Island Beach Resortlg...

Integrated Hospitality Marketing Communicationlg...

Marketing Communication for Island Beach Resort

Integrated Hospitality Marketing Communications

Integrated Hospitality Marketing Communication

Integrated Hospitality Marketing Communications

Evaluation of Marketing Channels and Communication Strategy at Island Beach Resort

Integrated Hospitality Marketing Communication