Integrated Hospitality Marketing Island Beach Resort

INTEGRATED
HOSPITALITY
MARKEITNG
ISLAND BEACH RESORT

TABLE OF CONTENTS
 INTRODUCTION
 PROPOSED COMMUNICATION OBJECITVES
 JUSTIFICATION FOR SELECTED COMMUNICATION
CHANNELS
 INTEGRATED MARKETING COMMUNICATION PLAN
 CONCLUSION
 REFERENCES

INTRODUCTION
 The presentation will aim towards analysis of both the
marketing as well as the communication objectives that
have been developed and are being used by the Island
Beach Resort.

PROPOSED
COMMUNICATION
OBJECITVES
 For Island Beach Resort these can be
formulated in following manner:
 The use of innovative and creative marketing
platforms in integration with the digital media
must be increased and the majority of the
advertising needs to be done through these
market segments only.
 The management of the resort should develop
communication benchmarks where the
standard integration of the use of social media
and communication channels that has been
planned for the period of 1 year must match
with the actual communication that took place.