Integrated Hospitality Marketing Communication
VerifiedAdded on 2023/01/11
|17
|877
|57
Presentation
AI Summary
This presentation discusses the concept of integrated marketing communication in the hospitality industry. It explores the communication objectives within the industry and provides justifications for the selection and integration of different communication channels. The presentation also includes a market communication plan for Island Beach Resort, highlighting the importance of color, design, and logo. It concludes with the benefits of online platforms in communication. The references include works by Blakeman, Bruhn, and Patti.
Contribute Materials
Your contribution can guide someone’s learning journey. Share your
documents today.
1 out of 17