Integrated Hospitality Marketing Communications

Integrated Hospitality
Marketing Communications

Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY..................................................................................................................................1
Evaluation of the different marketing channels using within the resort for the purpose of
attaining communication objectives............................................................................................1
Critical evaluation of the current case of Island Beach Resort involving communication
strategy, channel choice and creative content..............................................................................4
CONCLUSION and RECOMMENDATIONS...............................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
Marketing refers as the activity of advertising about current operations of an organisation.
The main purpose of this is to disseminate the information among the consumers about their
offerings along with position within the market. This activity has huge contribution in relation to
the attainment of large market share and competitive edge (Marketing Communication, 2020).
There are numerous benefits will be attained by every kind of organisation through usage of this
exercise irrespective to their size and nature like large customer base, market share, competitive
edge and improved brand image. Simultaneously, the aspect of communication has similar
importance as have by the marketing concept within an organisation. At some point, marketing
also fulfils the communication purpose of an organisation but it is necessary for sustainable
success to build effective two-way communication process. This will provide the opportunity in
formulating the connection where able to ascertain their views and feedbacks upon existing
offerings. This benefits in future through improvement of offerings by working over the
suggested points. The main aim of this report is also to ascertain benefit of integrated
implementation of effective marketing and communication strategies within an organisation. The
organisation selected to analyse in this respect is Island Beach Resort. This is small and privately
owned small beach that provide resort, accommodation and holiday services to their consumers.
The aspects cover in report includes evaluation of the different marketing channels using
within the resort for the purpose of attaining communication objectives and critical evaluation of
the current case of Island Beach Resort involving communication strategy, channel choice and
creative content. Also, providing some recommendations through which management able to
improve the current level of market and communication determinants.
MAIN BODY
Evaluation of the different marketing channels using within the resort for the purpose of attaining
communication objectives
The success of an organisation depends over their presence in market along with the aspect
that how well they able to disseminate the information about organisational offerings in market
among consumers. In this regard, two things are important to focus i.e. communication
objectives and marketing channels which are going to be use for the fulfilment of same. The
presence of effective communication objective is necessary because it clears about the desires
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