Integrated Hospitality Marketing Communications

INTEGRATED HOSPITALITY
MARKETING COMMUNICATIONS
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Contents
Contents...........................................................................................................................................2
INTRODUCTION...........................................................................................................................3
TASK1.............................................................................................................................................3
P1 Evaluation of different types of marketing channels and how they serve communication
objectives within a range of hospitality organizations................................................................3
TASK2.............................................................................................................................................3
P2 Design communication objectives for a given hospitality organisational place...................3
P3 Provide justifications for the selection and integration of communications channels chosen
.....................................................................................................................................................3
TASK3.............................................................................................................................................3
P4 An integrated marketing interactions plan that efficiently meets communication objectives
for a given hospitality organizational situation...........................................................................3
TASK4.............................................................................................................................................4
P5 Critically evaluate an integrated marketing communications plan in relation to the
communication strategy, channel choice, creative content.........................................................4
CONCLUSION................................................................................................................................4
REFRENCES...................................................................................................................................4
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INTRODUCTION
Hospitality sector has been play vital role in order to introduce new innovative products and
services within the market place. For this purpose they used effective tools and technologies in
order to attract their target customers. For understanding the importance of communicating tools
in small size entities, Island Beach has been taken, it was established in 2009.It run their business
in hospitality sector and provides services, shopping, dining, recreation activities, it also offers
wedding facilities to their customers. This report has been prepared to define the importance of
marketing channels for achieving their predetermine goals and use of effective communication
plans for formatting strategies and plans and policies in order to attain goals with earning profits.
TASK1
P1 Evaluation of different types of marketing channels and how they serve communication
objectives within a range of hospitality organizations
Island Beach restaurant is a small resort and its not use effective marketing channels to
promote their business, thus personals finds difficulties to search it on goggle. There will be
many marketing channels are available through which they can able to promote their hotel at
large area and use of achieving communication objective. Marketing channel can be defines tools
which help in transferring goods and services production canter to consumption of services. It
also defines as distribution channel. It was used in formatting effective marketing strategies. For
Island Beach they are able to used different types of marketing channels to enhance their selling
activities. Marketing channel are useful in provides link between producers and final buyers, and
able to influence business pricing strategies. It also uses to customize profits and offer credit
facilities. The product strategies are useful in branding policies and places. Marketing channels
use for reducing cost of promotions and improve efficiency and effectively of markets by
providing customers satisfaction .Manager of Island Beach use these marketing channel to
increase profitability rate (Esteves and Pereira, 2015).
Direct marketing channel: This is one of the most famous marketing channels. As the name
define, in this channel, customer direct get product from producers. There will be no cost charge
by organization to hire intermediary. Island beach resort provides direct delivery of food and
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