Integrated Hospitality Marketing Communications

Integrated Hospitality Marketing Communications

Table of Content
INTRODUCTION
Communication Objectives
Justification behind selection and integration of channels of
communication
Marketing Communication Plan
Marketing mix strategy
Digital Marketing Channels
CONCLUSION
REFERENCES

INTRODUCTION
 Marketing is a process involve promoting company’s products and services
in target market so that potential customers can entertain by company.
 Island beach resort serves wide range of services and facilities to develop
strong relationship with its customers.
 The presentation emphasis on different marketing channels and
communication tool that can support customers in choosing the bets package
for the stay in the island.
 Presentation further also explains about all the modern channel like creative
content and other channels that can provide competitive edge to the
company.

Communication Objectives
Island Beach Resort mission is to create advanced
communication objectives with the support of new
techniques such as social media.
This will support in improving the brand position into
global travel and tourism market.
Island beach resort is planning to channelize innovative
marketing strategies such as Face book, Instagram and
Twitter and other social media application which allow
company to communicate with consumers at a global level.
Use of social media platforms for multimedia
communication will be effective technique and outcomes
also measurable with the support of profitability statement
of company.