Integrated Hospitality Marketing Communications

Integrated Hospitality
Marketing Communications

Table of Content
 Introduction
 Communication objectives
 Justification for objectives
 Integrated Marketing Communication Plan
 Conclusion
 References

Introduction
The marketing communication refers as process through which
managers of an organisation develops strategy to describe about
their features of hospitality industry with the motive to ascertain
high profits. As per the given case study, this project is based
upon Island Beach Resort as being located directly on the ocean
with miles of unspoiled and non-crowded beaches. This project
analyses the communication objectives of industry. Additionally,
it examines the selection and integration of chosen
communication channel for business stability in global market.

Communication objectives
It is required advancement of goals for advertising correspondence by the
occasion administrator and convenience supervisor of resort. These goals must
be accomplished by through the assistance of promoting plan with the goal that
retreats can conquer their issue and acquire benefits in future. Beneath
referenced are for the most part the targets for Island Beach Resort:
 It is additionally important that communication plan must assistance resort so
as to build up a decent dissemination channel.
 Another goal of Communication plan will impart all the different exercises and
administrations which island resort is giving to their clients.