This presentation discusses the significance of integrated marketing communication in the hospitality industry and its role in achieving business success. It covers communication objectives, justification for channel selection, and the integrated marketing communication plan. References are also provided.
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Integrated Hospitality Marketing Communciation
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Content Introduction Communication objective for the resort Justification for selection and integration of communication channel The integrated marketing communication plan Conclusion References
The integrated hospitality marketing communication plays the vital role in the success of the business as it helps to deliver the unified information to theusersasfromthedifferent channels and it enhances the chances of attraction of the customers. Introduction
Communication objectives for the resort Thecommunicationisbeingmore essential part for all the businesses as ithelpstotransferthebetter information as from one party to other by which the better connectivity will get maintained and under this long terms profit will get gained in timely basis.
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Continue… •Establish product image: The Island Beach Resort provides the better range of services to their customers as like tennis, shopping, dining, recreational activities, security and entertainment as well. They also provides the rental services to get manage the transportation in island as other equipment as well like the jet skis, fishing equipments, boats, kayaks by which the try to fulfil the demand of the customers. It helps them to make the better and positive brand and product image.
Justification for selection and integration of communication channel The different communication channel has been chosen by the Island Beach Resort and with this they have uses the direct marketing, social media, advertising, public relations, sales promotion and that all is to develop the customer base with the better generation of revenue. The integrated communication marketing channel helps the Island Beach Resort to gain the better competitive advantage and with more profit will get gained by the stakeholders as like employee, customers, guest etc
Continue… •It is most needed that the focus will get maintain to the advertisement that get be the part of promotional activities and withthiscommunicationchannelthelargernumberof customer will get targeted. It will used to develop the better innovation by which the customer demand will get satisfied and also analyse the benefits of the different products and services that get served by the resort.
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The integrated marketing communication plan The integrated marketing communication plan helps the Island Beach Resort by which their performance will get more improvised and by this they could easily attain their goals and objectives in timely manner. The Island Beach Resort will make and formulate the different plans and in this first the market research will get conducted by which the clear goals will get established by which it is easy to perform the marketing function and operations.
Conclusion It has been concluded that the accommodation service is being more important for the visitor and have play the crucial role in the economicdevelopmentofthecountry.Thedifferentgrading system will get balance to differentiate the services of the guest. In addition front office department play vital role to manage and deal the connection with guest.
References •Pearson, D. and Perera, A., 2018. Reducing food waste: A practitioner guide identifying requirements for an integrated social marketing communication campaign.Social Marketing Quarterly,24(1), pp.45-57. •Porcu, L. and et. al., 2019. Analyzing the influence of firm-wide integrated marketing communication on market performance in the hospitality industry.International Journal of Hospitality Management,80, pp.13-24. •Šerić, M., Ozretić-Došen, Đ. and Škare, V., 2019. How can perceived consistency in marketing communications influence customer-brand relationship outcomes?.European Management Journal.
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