Integrated Hospitality Marketing Communication

Integrated Hospitality
Marketing
Communication
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Table of Contents
Introduction......................................................................................................................................3
TASK A...........................................................................................................................................3
P1 Evaluate different types of marketing channels and how they serve communication
objectives within a range of hospitality organisations...........................................................3
P5 Critically evaluate an integrated marketing communications plan in relation to the
communication strategy, channel choice, creative content....................................................5
TASK B...........................................................................................................................................8
Covered in PPT.......................................................................................................................8
Conclusion.......................................................................................................................................9
REFERENCE.................................................................................................................................10
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Introduction
Marketing communication is basically a technique that can be adopted by organisation for
expressing the overall message to the target segment of customers. Integrated Marketing
Communication is the emerging concern that is helping in linking all the activities that are
related with communication. The present report based on the case study of small luxury Resort:
Online distribution and marketing dilemma (Petersen., Kushwaha. and Kumar, 2015). It is based
on the highland beach resort present on the Florida gulf coast that is having access to pristine
beach. current report is based on the utilisation of the online marketing channels and different
types of tools because of poor planning and bad choices in the field of outsourcing of web design
and Optimisation. Business practices have independently led to Resort not utilising the online
available platforms as a marketing communication tool and that leads to lower visibility. There is
discussion of different types of marketing channels that can be used by organisation and Critical
evaluation of marketing channels. Where is map of communication objective and justification of
a communication channel so that a particular communication plan can be created.
TASK A
P1 Evaluate different types of marketing channels and how they serve communication objectives
within a range of hospitality organisations
Overview of the case:
The present study is basically related with overall positioning of the island beach resort and how
this plant can develop different ways to create a effective position in the market with the help of
online available channels. Small and medium enterprises specially are facing high amount of
challenges because of the how much downturn has resulting into pressure on overall prices
across this industry. There is requirement of a particular plan that can help in solving the overall
marketing dilemma (Singh, and Singh, 2017). In the present case study the resort was successful
in driving the market but management was not sure about how this was happening. So in context
of future the management and employees recognise that there is of some modern marketing
channels as the traditional marketing channels have become outdated. So there has been
increasing need of some online reference and management team of the organisation to track
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