Integrated Hospitality Marketing Communications

Integrated Hospitality Marketing
Communications

Introduction:
The hospitality marketing communication channels
is a process which includes the strategic and
tactical customer based methods which are used
by the manager of the organisation to achieve their
goals by examining the requirement of the target
customer. the marketing channels are the way
which organisation to reach out the larger
customer in the market place. under this report,
Island Beach resort, having the headquarter in the
UK market was established in the 19th Century and
known for the traditional hotel in the market
places.

communication objective:
 To meet the needs and wants of the customer in
the market place the organisation needs to have
effective communication channel in the target
market. In the context of the Island Beach resorts,
they need to focus on examining their business
objective by making use of integrated marketing
communication plan which will help them to
concentrate on the performances of the
organisation.

Continue...
there are different kinds of business objective of the
resort which are stated as below:
The aim purpose of the communication plan is to attach
more audience to the resort so that they can stay in the
market places and achieve their mission and vision
statement in the long run..
The organisation needs to offer best facilities to its
customer so that they can stay loyal to the resort and
remain the permanent customer of the organisation in the
market places.
 The Island Beach resorts must use the social platform to
have more customer in the market and build the strong
brand name in the market places.