Integrated Hospitality Marketing Communications

INTEGRATED HOSPITALITY
MARKETING COMMUNICATIONS
TASK B

INTRODUCTION
 Effective marketing plan refer to multi channel marketing strategies, tactics and
methods use by firm to communicate and advertise target market. Situational analysis,
budget and target market are the key components of this plan.
 The present presentation is based on Island beach resort established on Florida.
 This assignment will represent communication objectives of firm and also clarify
selection and integration of communication channels select.
 Furthermore, this study will justify effective integrated marketing communication plan
that efficiently meets objectives for firm.

Proposed communication objectives for firm
 Here, four key objectives for Island beach resort created that can be achieved by
implementing and using appropriate tools or strategies which is quite essential and
beneficial for the success of business.
 To increase profitability and productivity of business
 To identify target potential consumers
 To assure that target market would be international more than just national & local
clients.
 To gain competitive advantages within hospitality industry

Justification for integration and selection of
communication channels chosen
 Social media-In recent time, it is one of the most useful marketing communication channels used by
millions of companies to communicate with their target group of people.
 Email-Along with above communication channels, Island Beach resort can use email marketing that is
also beneficial in term of increasing consumers base, profit margin and revenue rather than before.
 Blogs-It is third communication channel that Island beach resort can be utilized to achieve their set
objectives in systematic manner. It is a digital marketing communication channel that gives firm
opportunity to elicit fair and frank opinions & discussion from consumers and potential market that is
definitely interested in resort and their products as well as services.
 Mobile marketing-The last communication channel is mobile marketing, Island beach resort can form
their own business application through this management can communicate with people determine their
needs and requirements as well as make reservation in advanced.