This presentation discusses integrated marketing communication in the hospitality industry, focusing on a small resort called Island Beach. It explores the communication objectives, justification for using online marketing channels, and the implementation of a marketing communication plan. The presentation also covers different marketing communication channels such as content marketing, email marketing, and social media marketing. It concludes with the importance of understanding customer decision-making processes and the benefits of effective marketing communication. No specific course code, course name, or college/university mentioned.

Discover integrated marketing communication in hospitality, its significance in promoting products/services, various channels, implementing plans, and leveraging digital/social media.

Integrated Hospitality Marketing Communications

This report evaluates the marketing channels and communication strategy used by Island Beach Resort to achieve its objectives. It discusses the use of social media, email marketing, website visits, phone analytics, contextual ads, and conversion to reservation. The report also examines the creative content, channel choice, and communication strategy employed by the resort. Overall, it highlights the challenges faced by the resort and presents an integrated communication plan to address them.

Leadership Management

Statistics and Probability

Evaluation of Island Beach Resort's Marketing Channels and Communication Strategy

This presentation discusses the effective integrated marketing communication plan for Island beach resort in Florida, including communication objectives, selection of communication channels, and budget.

Marketing

Presentation

Learn about integrated hospitality marketing communications and its impact on the global hospitality industry. Explore different marketing channels and communication objectives to develop effective strategies. Discover the justification behind the selection and integration of communication channels. Gain insights into the marketing communication plan, mission statement, and marketing mix strategy. Understand the role of digital marketing channels and the importance of monitoring and controlling.

Business Marketing Communication

Learn about integrated hospitality marketing communications and its impact on the hospitality sector. Explore different marketing channels and communication strategies for effective communication. Understand the justification behind the selection and integration of communication channels. Discover the marketing communication plan and its objectives. Gain insights into the digital marketing channels used in the hospitality industry. Monitor and control communication activities for success.

Pontifical and Royal University of Santo Tomas, The Catholic University of the Philippines

This document discusses the importance of integrated marketing communications in the hospitality industry and explores various advertising tools and techniques used to promote services. It also provides insights into creating an efficient communication plan and strategies for achieving business goals.

Learn about the importance of integrated marketing communications in the hospitality industry and how it can improve brand value and customer satisfaction. Explore different digital marketing channels and strategies used by Island Beach Resort. Discover the justification behind the selection and integration of these communication channels. Gain insights into the marketing mix strategy and the role of social media, content marketing, and email marketing. Find out how monitoring and controlling can help assess the impact of marketing campaigns.

Integrated Hospitality Marketing Communications

Evaluation of Island Beach Resort's Marketing Channels and Communication Strategylg...

Integrated Hospitality Marketing Communicationslg...

Integrated Hospitality Marketing Communicationslg...

Integrated Hospitality Marketing Communicationslg...

Integrated Hospitality Marketing Communicationslg...

Integrated Hospitality Marketing Communicationslg...

Evaluation of Island Beach Resort's Marketing Channels and Communication Strategy

Integrated Hospitality Marketing Communications

Integrated Hospitality Marketing Communications

Integrated Hospitality Marketing Communications

Integrated Hospitality Marketing Communications

Integrated Hospitality Marketing Communications