Integrated Hospitality Marketing Communications

Integrated Hospitality Marketing
Communications

Integrated Marketing Communication is defined as an application of
consistent and message across both non-traditional and traditional marketing
channel. With the assistance of diverse range of promotional method it
further ensures that all the form of messages and communication are linked
together in a careful manner. In simple terms Integrated Marketing
Communication is defined as an integration of marketing tools like public
relation, advertising, direct marketing, online marketing, sales promotion
and public relation.
INTRODUCTION

As to design and undertake different form of communication channel
organisation is required to undertake strategies and plans in relation to Island
resort company is required to evaluate business objectives that are being using
by IMC in order to formulate best future plan. Mentioned below there is
different form of business objectives undertaken by organisation
 Main objective of communication plan is to target audience to further
influence their interest towards company services and facilities to enhance
organisational profitability.
P2 Communication objectives

 By taking assistance of another object entity can fulfill consumer needs and
demands by offering attractive services in order to make their holiday best and
memorable.
 In addition to this efficient presence of respective resort in online platform
allows them to attract large base of consumers in this efficient objectives and
tool enhance consumer experience in significance manner.
 According to the above mentioned objective this has been evaluated that by
taking use of online website and E-Commerce channel company can accomplish
their goals effective manner and it further facilitate them to enhance consumer
experience by providing them different facilities in attractive manner.