Unit 33- Integrated Hospitality Marketing Communication

Unit 33- Integrated
Hospitality Marketing
Communication

Table of Contents
Contents
Contents...........................................................................................................................................2
INTRODUCTION...........................................................................................................................1
Task A..............................................................................................................................................1
LO1..................................................................................................................................................1
P1 Discuss different kinds of marketing channel and how they serve communication
objectives.....................................................................................................................................1
LO4..................................................................................................................................................3
P5 Critically evaluate an integrated marketing communication plan..........................................3
Task B..............................................................................................................................................5
LO2..................................................................................................................................................5
P2 Covered in PPT.......................................................................................................................5
P3 Covered in PPT.......................................................................................................................5
P4 Covered in PPT.......................................................................................................................5
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
Marketing communication involve use of different channels and emphasise on delivering
efficient and effective messages to targeted users which help in achievement of goal within
respective time period (Blakeman, 2018). In other words, the marketers involve several means to
convey a message to a potential user and persuade them to buy the product. This report is based
on Island Beach Resort that emphasise on providing that is located on Gulf coast as it provides a
greater ease of convenience among the large group of individuals. This report comprises of
different kinds of marketing channels and evaluation of marketing communication plan which
relates to communication strategy and creative content. This report also includes integrated
marketing communication plan and also cover the justifications for selected marketing plan.
Task A
LO1
P1 Discuss different kinds of marketing channel and how they serve communication objectives
Marketing channel is described as the group of people or organisations which involve
transfer of ownership from one place to another (Bruhn and Schnebelen, 2017). In other words, it
means preparing and appropriate marketing strategy and also it is considered as important tool of
marketing which ensure accomplishment of objectives within respective time period. In relation
to this, marketing communication involve several efforts through various means to convey
customers to buy the product or services in an effective and efficient manner and help in
increasing the sales within the context of hospitality industry. Different types of marketing
channels are given as follows:
Direct marketing channel: This involve the distribution of goods from manufacturers
directly to consumers and it is also known as zero level of channel. One of the advantages is that
it takes less time and is cost efficient and this is appropriately used by small resort to deliver fast
and efficient services to their customers. This make them delighted and ensure maximum
customer satisfaction across the globe. The Island Beach Resort use Information Communication
technologies (ICT) to maintain direct contact with consumers as it ensures the efficiency and
effectiveness in a best possible manner.
1