Improving Business Performance and Growth Strategies
Added on 2020-10-04
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UNIT 33 SMALLBUSINESSENTERPRISE
Table of ContentsINTRODUCTION...........................................................................................................................1TASK-1 ...........................................................................................................................................11.1 The strength and weaknesses of Unicorn company..............................................................11.2 The comparative measure of performance ...........................................................................3TASK-2............................................................................................................................................42.1 The solution to overcome weaknesses of the company........................................................42.2 The ways to maintain existing performance ........................................................................42.3 The new areas in the business...............................................................................................5TASK-3............................................................................................................................................63.1 Assessment of existing business objective and plans...........................................................63.2 Business plan to incorporate changes...................................................................................73.3 Action plan to implement changes........................................................................................8TASK 4............................................................................................................................................94 Effect of planned changes on organization and on its employees...........................................94.2 Planning the way for managing change................................................................................94.3 Observing improvement in business performance..............................................................10CONCLUSION..............................................................................................................................10REFERENCES..............................................................................................................................11
INTRODUCTIONA small business enterprise is considered as a business that makes employment of asmaller amount of workers and does not even dream of making higher profits. Their focus is onlyon achieving the basic amount of money so that they can live happily and comfortably as well.Usually, these are privately owned enterprises. Some very common and well known examples ofit can be considered as grocery stores, salon's, restaurants, beauty parlours etc. In the smallbusiness enterprise the number of workers that are working are less. The volume of sales is alsonot so high in small business enterprise. These type of enterprises are owned by pole privately.The definition of small enterprise can be different for different industry or country. Theemployees that are working in small enterprise is less 240.In the UK, Unicorn is a cooperative grocery store. By this company the items such asfresh, dried and processed foods and drinks and other items of grocery are been sold forhousehold use. In this report the strength and weakness of unicorn company will be presented.Further more in this report a performance analysis will be done by using comparative measure.In order to overcome the weakness that is been faced by this company the solution will also begiven in this report. This report will also provide the ways in which the existing performance canbe maintained. The planning will also be done in this report to manage the changes in thebusiness.TASK-1 1.1 The strength and weaknesses of Unicorn companyOrganization name -Unicorn groceryVision-“In the community in which they server they want to provide high-quality services and items for the customers and earn their lifetimeloyalty”Mission -The mission of the company is to grow its business on abroader platformTo create more creative and innovative idea in order to gainmore customer- satisfactionFrom the customers they deal with to earn their trust1
Key people -The business is mainly controlled by the member and owner RogerSaw tell .The number of people that are working in the company arearound 70 employees.Owner structure -In UK it is a privately owned company. The headquarters of thiscompany are situated in Manchester,England.History -The shop opened on 21st September 1996, from an original workinggroup of two people plus the volunteers. From sources such as theindustrial common ownership finance LTD(ICOF) the financialsupport and advice was given. Some other financial sources for thecompany are coop finance team, a Triodos bank. Per year theturnover began and by 2007 it reached up to $ 4 million.Key activities -This company sells the unpacked organic fruits and vegetables,organic bread , dried ingredients, prepared food and environmentalfriendly body and household products are been soled by them. Withthe shop's principle all the products are been sourced and on local,organic and fair-trade re focus is been there. A kids play area is alsobeen provided by this shop .About the product the information isbeen given and also there is s green roof.Location -England, Manchester Strength -Due to location in which it is been located it possesses astrong customer -base.The experiences staffs and workers are been hired by thecompany and also from them the proper treatment is given tocustomers who visit the store.For its members the company aims to give secureemployment The fair and sustainable trade is been aimed by the company.Weaknesses-Among the staff there is a lot of confusion as the structure ofthe organization is not proper.Due to sudden arrivals of customers the process of work ishampered .The planning and management is not so proper in2
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