Understanding and understanding consumer decision-making
VerifiedAI Summary
Consumer behaviour and insight INTRODUCTION .3 Unilever TASK 1 3 P1 Stages of consumer decision-making journey for a product/ service3 P2 Importance for marketers to map a path in order to purchase and understand consumer decision-making 6 TASK 210 P3 Differences of decision-making process in context with B2C and B2B .10 P4 Different approaches to market research and methods of research for understanding decision making process .13 TASK 315 P5 Evaluation