Unit 4. Business Communication

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Added on 2020-01-28

Unit 4. Business Communication

Added on 2020-01-28

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Unit 4. Business communication

Table of ContentsINTRODUCTION.....................................................................................................................3TASK 1.................................................................................................................................3P1 Explain different types of business information.........................................................3TASK 2.................................................................................................................................4P2 Produce complex internal business information.........................................................4P3 Produce corporation communication for chosen organization...................................5P4 Evaluate the external corporate communications of an existing product or service. .7TASK 3.................................................................................................................................8P5 Explain the legal and ethical issues in relation to the use of business information....8P6 Explain the operational issues in relation to the use of business information............9TASK 4...............................................................................................................................10P7 Outline electronic and non-electronic methods for communicating businessinformation using different examples............................................................................10CONCLUSION......................................................................................................................10REFERENCES.......................................................................................................................11

INTRODUCTIONBusiness information includes all such data about internal and external aspectsthat influences the operations of an organization. Collection of business relatedinformation is essential for undertaking effective business decisions and also formanaging the organizational work processes in effective manner (Antonov, 2013). Thus,in this context the present research study has been made on Asda which is a retail entityin UK and which needs to focus on business information systems. Regarding this,discussion has been included about types of business information along with theirpurpose and necessity. Furthermore, researcher has also stated external corporatecommunication and effectiveness of business information in success of the organization.Moreover, the study is also focusing on legal and ethical issues which are associated withbusiness information. Lastly, researcher has mentioned use of electronic and non-electronic methods for communicating business information. TASK 1P1 Explain different types of business information Business information can be collected in any form at Asda; however, there arebasically two sources of collecting information about business. The first one isassessment of internal sources in which Asda needs to review the internal businesspractices to analyze how the business is operating all its departments (Müller, Koslowskiand Accorsi, 2013). For instance- internal assessment helps in ascertaining performanceof sales department and production department. Performance of employees can also beascertained through reviewing and monitoring business operations. Other source isexternal in which Asda needs to review the market conditions so that level ofcompetition can be ascertained. Business information has a direct impact on the productsand services and decision making aspects.External or internal business related information both holds major importancein Asda. Written, verbal, multimedia and onscreen are some of the categories that aidAsda to analyze the collected business information (Kern, 2014). Moreover, all suchinformation is significant for Asda for undertaking strategic business information. For

instance- researching about market conditions aids Asda to know about the competitorsand their business strategies. Thus, accordingly business can also come up with newbusiness products and services as per the taste of customers. This is not only useful inmeeting customer’s need; but also, it assists in enhancing market share of Asda in retailsector (Cassar, Ittner and Cavalluzzo, 2015). Henceforth, from the discussion bothexternal and internal business information is essential for Asda. Other sources include written, verbal and electronic which requires differentprocesses to collect information about business functions. Written sources like publishedarticles and journals can be used to get specific information such as market situation,competitor information and overall situation of business. On the other verbal sources likeexpert advice and leader’s opinion can be acquired to gain knowledge about businessstandards. Electronic source can also be used by getting appropriate access for library andother published format; however this needs subscription to get free access. TASK 2P2 Produce complex internal business information ASDAMission statement The mission statement of Asda includes long term direction for the business; hence thebusiness includes new provisions in the operations.“To be Britain’s best – value retailer through meeting customer’s needs always”Vision

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