Unit 4 The Hospitality Business Toolkit

The Hospitality Business Toolkit
Activity-4

Table of content
 Introduction
 Different functional roles within the hospitality sector
 Different communication methods:
 Coordination and integration
 Effectiveness of different communication methods
 Recommendation
 Conclusion
 References

Introduction
Hospitality business is booming very quickly in the recent
time. This presentation provide specific information
regarding the importance of coordination and
integration of different function of department within
the hospitality sector. Further, it will also provide
analysis of various communication methods that are
used within hospitality sectors.

Different functional roles within the
hospitality sector
In the context with the hospitality sector to grow, it is needed to a
holistic business model. It can be get succeeded by cooperation
of various departments. Some of them are mentioned below:
Hotel management: It is control by a set of general manager,
group sales executive and spa manager. They are responsible
for managing everyday operation of the hotel that are
demanded by the customers.

Functional role

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Front-of-the house: They are held liable to welcome the
guest that come up-front in the hotel for booking purpose.
It is primary duty of the front office in-charge to provide
information that they are looking regarding the booking,
charges and other services.

Different communication methods in
hospitality industry
Employee check-ins: It is an essential way of
communication that provides their staffs time to share any
problem that may be too reluctant to say in a group.
Group chats: In the recent time, social media is providing
lot of creative thing to communication their issues more
easily with the concern authority. Apps like whatsapp or
Slack are great mode for their team to communicate their
information such as absence, meeting issues and many more.

Coordination and integration
These are two important aspects of any business organization
because it can highlight the ability of decision makers to guide
their employees. In case the manager are not on the similar
page with one other as well as fail to implement the strategy
effectively, thus employee will lose faith in the management
ability. It will bring people along with the areas of an
organization for which coordination & integration is necessary
part of the company.

Effectiveness of different communication
methods
Verbal communication: It is an essential form of communication
that is taken into account by facing with their regular guest as well
as staff in the hotel. In the front office staff would communicate
with their client by face to face while they get check in to the hotel.
Non-verbal communication: It is also widely used in hospitality
sector. It means that the message is send by two groups those are
directly or indirectly linked to each other. For example, a sign
board is used to warn the guest regarding the wet floor.

Communication methods

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Written form of communication: In this method, the
message is shared by using letters, notes and book manual.
For example, a customer leaves a note on the table for the
concern staffs in the hotel.
Visual method: These are a high class communication
method which is used within the hospitality industry to
look after the entire workplace premises. For example,
CCTV, poster and advertising display.

Recommendation
After analysing the issues within the hospitality industry, it has been
suggested that coordination and integration are considered key elements
of any striving organization. Innovation and customer orientation would
have widely analyzed as key aspects in growing the business performance
of hotel. However, it is crucial for the management to take necessary steps
toward increasing customer satisfaction by providing quality services and
other facilities according to their requirements. Further, they need to
speedy solution for their queries that are arise during hotel visit.

CONCLUSION
From this presentation, it has been articulated that hospitality
industry is moving at a great pace. Thus, it is important to
have proper communication method that can help the
employees to deal with the issues that are faced by the
guest. Furthermore, it is important to maintain effective
coordination and integration between the staffs and
customers so that business performance can get enhanced.

References
Wang, Y.F. and Tsai, C.T., 2014. Employability of hospitality graduates:
Student and industry perspectives. Journal of Hospitality & Tourism
Education. 26(3). pp.125-135.
Barrows, C.W., Powers, T. and Reynolds, D., 2012. Introduction to the
hospitality industry (No. Ed. 8). John Wiley & Sons, Inc.
Harrington, R.J., Ottenbacher, M. and LöWENHAGEN, N.I.N.A., 2015.
Are culinary and hospitality service attributes key predictors of returning
visits for culinary tourism locations?. Journal of Gastronomy and
Tourism. 1(1). pp.45-55.

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