Unit 40 International Marketing

Unit 40 International
Marketing

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1. Scope and concept of international marketing.......................................................................1
P2. Rationale for it to want to market internationally as well as distinct routes organisation can
can use to market.........................................................................................................................3
M1. Opportunities and challenges presented within international marketing.............................4
TASK 2............................................................................................................................................5
P3. Key criteria as well as selection procedure............................................................................5
P4. Market entry strategies with advantages and disadvantages.................................................6
M2. Application of market evaluation criteria as well as entry strategies with
recommendations.........................................................................................................................7
D1. Critical evaluation of international market...........................................................................8
TASK 3............................................................................................................................................8
P5. Overview of key arguments in global versus local debate....................................................8
P6. Investigation about the ways product, place, pricing along with promotional distribution
approach differs in international context.....................................................................................9
M3. Evaluation of context as well as circumstances wherein client organisation should adopt
approaches of global and local...................................................................................................10
M4. Determining the ways to adapt marketing mix of client entity in distinct international
markets.......................................................................................................................................10
D2. Critical evaluation about the ways marketing mix is applied to diverse international
contexts......................................................................................................................................11
TASK 4..........................................................................................................................................11
P7. International marketing approaches.....................................................................................11
P8. Comparison among home and international orientation as well as ways to assess
competitors.................................................................................................................................12
M5. Evaluation of marketing approaches as well as competitor analysis.................................13
D3. Recommendations on the ways organisations should be structured for maximising
opportunities within international context.................................................................................13

CONCLUSION..............................................................................................................................13
REFERENCES..............................................................................................................................15

INTRODUCTION
Marketing is a concept wherein activities are undertaken by organisational members to
promote purchase addition to selling commodities (Armstrong and et. al., 2015). International
marketing is characterised as concept of applying marketing principles for meet varied wants of
individuals residing outside borders of country. In other words, international marketing is
exchanging commodities or services among distinct national markets that include buyers an
sellers. Through international marketing, business concerns attract customers from distinct
countries and perform activities to boost brand reputation. To develop knowledge for
international marketing concept, Davison Canners company is selected. The entity operates
business functions to provide fruits, jams as well as fruit components to the market of UK. The
headquarter of the company are at Partadown, UK. The report covers aspects of understanding
ways marketing contributes towards business strategies in international context. It further
involves selection process, distinct market entry strategies, arguments for local versus global
debate, marketing mix elements and international marketing approaches.
TASK 1
P1. Scope and concept of international marketing.
According to Baker and Saren (2016), International marketing is termed to the
performance of organisational activities that are framed to plan, manufacture, price, promote
along with distributes products and services to users residing across national geographical area in
order to make profit. It comprises searching and meeting global consumer demands and
necessities better than rival firms by coordinating activities with in global environment
constraints.
As said by Jean and et. al., (2016), International marketing is concerned with establishing
manufacturing facilities beyond the sea addition to coordinating merchandising plan of action
across the world. It applies distinct marketing laws and covers multi purpose procedures to plan
and execute concepts, prices, promotion together with distributing ideal commodities for
establishing exchanges that satisfy individual along with business objectives.
Scope of international marketing
International marketing is generally said to business unit performance in which diverse
range of organisational products are exchanged between nations for earning profits. It is also
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