International Marketing: Strategies and Recommendations for John Lewis Partnership

INTERNATIONAL MARKETING

Table of Contents
INTERNATIONAL MARKETING................................................................................................1
INTRODUCTION...........................................................................................................................3
MARKETING CONTRIBUTES TO BUSINESS STRATEGIES IN AN INTERNATIONAL
CONTEXT.......................................................................................................................................3
Differences between local and international markets..................................................................3
Various routes that can be adopted..............................................................................................4
Scope of international marketing.................................................................................................5
Key criteria and selection process...............................................................................................6
Market entry strategy...................................................................................................................7
Marketing strategies and recommendations for various international markets...........................7
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................1

INTRODUCTION
The international marketing is all about different people in the organisation in order to satisfy the
needs and wants of different people residing across the country. The other name for international
marketing is global marketing where there is a design of marketing mix for the promotion
worldwide and the reason ability of customising based on the preferences of different people
(Sheth, 2020). The major components of international marketing include Global web, licensing
and franchising, joint venture, direct investment and exports. The entire report deals with the
aspects of international marketing with regards to the company. The company that is adopted in
this regard is John Lewis partnership. John Lewis partnership is a British company which
operates John Lewis and partners. It is a composition of two department stores and supermarkets
which are Waitrose and partners and John Lewis and partners. It was established in the year 1929
at Oxford Street, London. The founder of this company is John Speden Lewis.
MARKETING CONTRIBUTES TO BUSINESS STRATEGIES IN AN
INTERNATIONAL CONTEXT
John Lewis partnership is one of the retailers that is operating in the United Kingdom. the John
Lewis partnership is a collaboration of department store and supermarket which are John Lewis
and partner, Waitrose and partners (Katsikeas and et.al, 2019). The company's major focus is to
of a product in the categories of clothing watches and jewellery, giftware, cosmetics, houseware,
furniture, beds and bedding audio visual computing, photography and food direct services. It
mainly focuses upon the middle and upper-class shoppers. The partnership council that is
associated with John Lewis partnership is regarded to be one of the largest partnership board.
John Lewis partnership global marketing strategy is based on the traditional business strategy
where the company aims at maintaining success in the United Kingdom and later on its plan is to
enter into the Chinese Market. This Global strategy of the company involves a high target where
the earners are offered high quality products and services for premium prices. The company
maintains objectives for international marketing. The international marketing is all about
different people in the organisation in order to satisfy the needs and wants of different people
residing across the country.
Differences between local and international markets