International Marketing: Scope, Concept, and Strategies

International
Marketing

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1. Identify the scope and concept of global marketing........................................................1
P2. Discuss the rationales that are useful in marketing internationally and represent several
routes which is used by company...........................................................................................2
TASK 2............................................................................................................................................3
P3. Identify the selection process and criteria to take entry in market ..................................3
P4. Explain the market entry strategies with its benefits and drawbacks...............................4
TASK 3............................................................................................................................................5
P5. Discuss the overview of international marketing with comparison among local and global
................................................................................................................................................5
P6. Conduct the 4 elements of market mix in the international context.................................6
TASK 4............................................................................................................................................7
P7. Explain the several international marketing approaches which company can adopt.......7
P8. Effective comparison among the international and home orientation considering the
assessment of competitors......................................................................................................8
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
International marketing advert to the outstanding request of several merchandising value
which are helpful in terms of appreciating the needs of various group crosswise the borders. It is
useful in considering the selling acts which is fewer than one segment. It is also considered as the
global marketing that leads to develop marketing mix and also customise prominent product as
per the need of individuals (Mathews and et. al., 2016). It tends to depict the overall performance
of prominent business activities to promote the smooth flow of products and services. Moreover,
marketing tends to set its own challenges and because of this, international marketing face global
issues considering high level of competition, legal restraints, governmental control and so on. To
carry forward this study, Plum baby is considered that tends to develop organic food for babies
situated in UK and company was founded by Susie Willis in 2004 who is the former chef of The
Savoy Hotel. The report tends to cover the prominent attempt of enterprise schemes at the global
context and identify the marketplace entry choice ways regarding the prosperity component.
Furthermore, it tends to include the significant component of selling plan that are opted by the
global market and examine the worldwide marketing efforts.
TASK 1
P1. Identify the scope and concept of global marketing
Global marketing depicts the significant show of enterprise act that tends to mature
undertaking the pricing plan and effectual flowing of products and services in terms of earning
effective profitability. In this context the prominent discussion considering the scope of
worldwide commerce is discussed as:
International marketing tends to develop peace among nations: It is related with several
enterprise act considering the effective industry and commerce for the high tech products. For
this, global selling leads to involve various individuals crosswise the global to work collectively
with effective perceptive and tends to create order between countries. In relation with Plum Baby
they are responsible for effective interaction of workforce that leads to enable them from the
nations and also meet manually considering the proper development and commerce (Cavusgil
and et. al., 2018). Lastly, company put emphasis on the effective interaction in terms of
developing the mutual understanding considering the establishment of enterprise and their
relation that leads to create effective common perceptive.
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Eliminate risk and open opportunities: Global commerce tends to enhance significant
opportunities for several companies in terms of dealing with global market. In terms of effective
manufacturing of products in home country can be more effective for Plum baby and country as
well. In terms of global brands the prominent portion from the revenues and sale considering the
outside of the parent country (Paul, 2019). Regarding the expansion of Plum Baby tends to
conduct environmental analysis that is helpful in order to reduce the current risk cause from the
activity by effectively developing significant strategies and plans.
Fully owned manufacturing: It depicts the prominent involvement of institution to take
effectual control considering the industry and publicity in target market. In terms of Plum baby,
they tends to develop their own facilities undertaking the effective development and gathering of
products and services. Hence, it is helpful for brands to work for the longer period of time rather
than considering the short term goals to maintain the quality without depending on others.
P2. Discuss the rationales that are useful in marketing internationally and represent several routes
which is used by company
There are several ground by which company go at the global level in terms of increasing
and exploring their concern condition by opting significant changes in business situation.
Furthermore, company at the worldwide level tends to help other business to opt prominent
changes and take advantage of technological development. There are few explanation by which
Plum Baby go at the global level:
 Merchandising the business organisation at the worldwide level that tends to modify the
income and revenues of company by undertaking the prominent beginning to present
their products in other countries.
 Furthermore, considering the effective expansion at the international level, company
tends to learn prominently to opt effective changes and undertake prominent fluctuations
as per the supply and fix for the improvement and transformation of organization.
There are several market entry methods that can be opted by Plum Baby in terms of going
beyond at the international market which is mentioned as: Franchising and licensing: It tends to depict that business permit other organisations and
individuals in other country in terms of purchase and sales of their product considering
the services at the global level. For this, licensing and franchising strategy also some
prominent duties that are charge by other individuals in terms of imitate fees considering
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