Brand Management

Brand Management

Contents
INTRODUCTION...........................................................................................................................3
LO1..................................................................................................................................................3
P1 Importance of branding as the marketing tools along with how emerged in business in
business practice..........................................................................................................................3
P2 Analyse the key components of successful brand strategy for building by managing the
brand equity.................................................................................................................................5
LO2..................................................................................................................................................6
P3 Analysis the different strategies of portfolio management, brand equity management and
brand hierarchy............................................................................................................................6
LO3..................................................................................................................................................8
P4 Evaluation how brands which are collaboratively in their partnership..................................8
LO4..................................................................................................................................................9
P5 Evaluate the different types for measuring and managing brand values................................9
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................10
https://www.locusassignments.com/units/unit-41-brand-management.........................................11

INTRODUCTION
Brand management is the important aspects which makes the powerful influence on the
customer engagement in the competitive environment for having effective management of
company. Effective brand managements enable to build more loyal customers through positive
level of brand association in way of strong awareness of brand. Apple Inc. is the American
multinational company of technology headquarter which designs, develops electronics and
computer software (Burmann and et.al.., 2017). The company is considered one of the big four
technologies company alongside as Amazon, Google, and Microsoft. In this report there will be
discussing of branding as marketing tools along with successful brand strategy of company. In
addition to that different strategies of portfolio management with brand equity management and
brand hierarchy.
LO1
P1 Importance of branding as the marketing tools along with how emerged in business in
business practice.
Every part of the apple brand has their work seamlessly together in seamless manners regarding
the products, packaging and differentiated promotional strategy. There is sense in level of
simplicity and luxury which have come out with lifting the lid of mac book along with opening
their new phone packages in the respective apple store.
As per the Forbes recent level of study, Apple is the world’s most valuable brands as the tech
companies are dominating the industry is more prominent way. The importance of brand
managements has their perceived level of values in customer evaluations with the benefit and
cost as comparative another brand which makes business successful.
Importance of branding to
Manufacturing is this make the firm helps in the fostering the emotional connections to the
company by creating the focus of messaging as the people need by desiring the subtly emotional
programs. Apple hones in on and reinforces this emotional loyalty through their advertising and
messaging.
Customer have good branding the creation of customer loyalty in order to have the supporting to
good and bad times. This will make the spreading the positive messages which will influence in
introducing new people.
Intermediaries
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This the powerful aspects to the intermediaries are considered to the aggrandizers in order to
supply the stronger perspectives. This will be making of the tastemaker as the trafficking being
competitive crowed sectors.
Apple is able to have the pricing of products at the premium rates as there have the clear
understanding as the brands have the power to pull in respective sales. The brand pyramid is the
framework as the fundamental questions which as shared and communicates across the
organization with easily shared and communicated across the respective organization (Keller and
Brexendorf, 2019). There are several version of brand pyramids which is global marketing
research in which apple pyramid as basic level as salience by moving up to the parameter of
performance and imagery. The apple is looking for judgement and feeling to make the customer
more loyal and satisfaction. Branding provided the strength as in apple have the great level of
visibility in the respective marketplace and building customer loyalty. The strong level of brand
as the interrelationship between the descriptive products along is customers. to buy another
apple product to try another.
Branding helps in succeeded in delivering the very strong results with the face hesitant
consumers under recessionary pressures. This have resulted as apple to have delivering their
consistent sales and profit in the tough level of recessionary times with the help of premium
pricing as superior branding strategy.
The apples able to have delivering the consistent in sales and profit growth in tough recessionary
times with perineum pricing as competitors are delivering the poor results.
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