Unit 41 - Brand Management

Unit 41 - Brand Management

TABLE OF CONTENT
INTRODUCTION.................................................................................................................................3
LO1.......................................................................................................................................................4
P1 Importance of branding as marketing tool...................................................................................4
P2 Key components of managing brand equity.................................................................................6
LO2.......................................................................................................................................................7
P3 Portfolio management and brand hierarchy.................................................................................7
LO3.......................................................................................................................................................9
P4 Evaluating how brands aremanaged collaboratively and inpartnership both at a domesticand
global level........................................................................................................................................9
LO4.....................................................................................................................................................10
P5: Measuring and managing brand value.......................................................................................10
CONCLUSION...................................................................................................................................13
REFERENCES....................................................................................................................................14

INTRODUCTION
Brand management can be understood as process of functional scale marketing for
competitive increased functional scale value development of brands over time, based on
prices and productive designs for building new leveraged goals among competitive industry.
M&S is one of the best fashion retail company having presence in various parts of world and
also with digital services gaining wider pace of goodwill. The report will be analysing
various aspects of brand management importance and components which bring on effective
goal formulation on larger time run for determining operational paradigms. Report will be

also discussing various strategies for brand portfolio management and brand equity
development, where study will be also analyzing strategies for collaboration within
partnership at global and domestic level and techniques for measuring brand value.
LO1
P1 Importance of branding as marketing tool
The importance of branding marketing tool can be understood to be widely integral
aspect where larger growth factors are highly correlated on larger working scenario for
keeping up higher efficacy within longer run. Branding as marketing tool widely has been
analysed to be one of the higher scale aspects among vision formation, to keep larger scale
determinants active among working functional space within competitive parameters.
Branding as marketing tool has enabled Marks and Spencer for keeping up larger goal
formulation on new functional avenues for stringent efficacy, higher active functional scale
growth towards new profound arenas. Below factors can be understood to be widely
stronger on working paradigms highly analysing new profound domains for generating larger
goodwill among consumers (Abbas, 2019)
 Generates increased revenue standards and higher goodwill: Branding enhances
revenue targets and increased working efficiency within business scenarios and also
impose larger potential factored innovation towards consumers goodwill horizons.
This can be understood to be widely essential factor where M&S focuses on keeping
revenue targets pertained among larger work space for keeping higher leveraged
scope among keen goals within fashion retail industry. With stronger increased
revenue standards brand also evolves on higher efficacy grounds within business
domains, as M&SN has been progressively building new presence on digital
platforms widely.
 Expands the company estimated worth: It can be understood that company estimated
worth within competitive industry parameters has also been largely growing on new
arenas, where M&S has been actively evolving on higher efficacy aspects for keeping
up stronger business focused growth. Branding has given quick push to larger
working innovation and new scale growth within products and services vastly taking
pace horizons of target synergy of new efficacy scope products. Expansion within
various parts of world with larger number of stores and productive services, has been