Hospitality Business Strategy

Hospitality Business Strategy

Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
P1 Implement of appropriate frameworks to analyse the impact and influence of macro
environment............................................................................................................................3
TASK 2............................................................................................................................................8
P2 Evaluation of organisational capabilities by implementing appropriate framework........8
TASK 3............................................................................................................................................9
P3 Understand of Porter five force model and its implementation for evaluating competitive
force in the market sector of organisation..............................................................................9
TASK 4..........................................................................................................................................10
P4 Implement of different range of theories, model and concept that devise strategic planning
for organisation.....................................................................................................................10
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................13

INTRODUCTION
Business strategy explains as a management of an organisation that leads engaged
workforce to accomplish organisational goals and objectives. The main motive of business
strategy is to set business objectives, understand and acknowledge environment etc. to ensure
that management is able implement organisational strategy among all departments. Strategic
management also enforce and motivate a business administration to formulate an effective
strategy by undertaking opportunities and threats aspects that are present in business
environment (Wijesinghe, 2014). This report is composed from point view NH hotel group
which is a multi-national hotel organisation managing work and operations at global level. NH
hotel management start its business in the year 1978 and currently offer its luxury services
among different countries. Moreover, the report highlights on different frameworks to
understand the influence and impact of micro environment on organisation and its strategy.
Internal environment of organisation will also be acknowledged in this report. In the last,
Porter’s five force is focused to understand competitive force in hospitality industry.
TASK 1
P1 Implement of appropriate frameworks to analyse the impact and influence of macro
environment
Vision- The vision of NH group hotel is to enhance their market among all over the world
to increase customer base.
Mission- Mission of NH group is to offer better and effective service that satisfies need
and wants of visitor and tourist in an appropriate manner.
Strategy is defined as an effective tool which leads an organisation to formulate a effective set of
action that satisfies needs and wants of customers in an appropriate manner through completing
organisational work in an organised manner. In context of NH group hotel hospitality strategy
leads management to manage employees work towards organisational goals and objectives
(Phillips and Moutinho, 2014). In the present scenario, there are various operations such as
accommodation of visitor, restaurant management and maintenance of hotel etc. are performed
by NH group hotel. So to manage them all in an organised manner management development
effective strategy for completing all work at a similar time period.

Framework to understand macro environment
Stakeholder analysis
The term stakeholder analysis refers to an effective procedure which is used for
identifying those individuals that can impact on action and activities of NH group hotel. It also
provides benefits to organisation to understand interest level of stakeholders in organisation with
help of three steps that are mention as below:
 Step 1- To determine the number of stakeholders by collecting all information at a same
place for understanding impact of sales department, employees, resource supplier etc. on
organisation and its strategy.
 Step 2- By acknowledging the list of stakeholders management prioritize needs
according to the category of stakeholders which is based on two factors (Partington,
2016). First is interest level of participation and second is power hold by stakeholder.
Moreover, it is divided into various parts that are explained as below:
 High interest and power- In NH hotel group employees and customers are more
interested in organisational operations and functions. Moreover, they also hold the
power to take decisions of business.
 High power and low interest- Stakeholders of this category perform organisational
work and task in a right manner as they have high authority but less interest in
company projects. Example- suppliers are example of this category of stakeholder.
 Low power, high interest- According to this category stakeholders are low in power
but take more interest in organisational operations. The example of this stakeholder
are customers and sometimes it also generate challenge for organisation for
completion of work in effective manner.
 Low power and low interest- With aspect of this stakeholders management face not
any challenge to manage organisational work which leads to complete work as per
decided strategy.
 Step 3- With the analysis of this all stakeholders, now the authorities of NH Group hotel
transfer all essential information to stakeholders for completion of task with implement of
right strategy (O'Mahoney and Wood, 2015).
PESTLE Analysis