Hospitality Business Strategy

Hospitality Business Strategy
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Table of Contents
Introduction......................................................................................................................................3
MAIN BODY...................................................................................................................................3
Analysis of the overall impact & influence of macro environment over business firm.......3
Analyse the impact & influence of macro environment over business firm.........................5
Evaluate and application of overall outcomes of by using of Porter’s Five Forces model to 8
Application of various models, concepts to develop a understanding & a detailed
interpretation of strategic directions for hospitality organisation.........................................10
CONCLUSION..............................................................................................................................13
REFERENCES..............................................................................................................................14
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Introduction
Business strategy is one of the most important tools of every organization that can help them
in achievement of certain specified goals. Strategies are helpful in dealing with all the changes
that are taking place in the external environment and dealing with challenges by suitable
strategies so that organization can be saved from any negative impact of such changes. hya
present report is based on hospitality organization that is Hyatt is one of the most awaited hotel
chains and approximately 750 hotels that is working under this chain. Present report is based on
the an internal analysis of this hospitality organization (Isa, 2018). There are certain to such as
external analysis and SWOT analysis that are being used for understanding the external and
internal dimensions of the organization. Further, there is discussion of various strategic
frameworks such as porter's five forces model, answer of growth vector matrix based on these
strategic plan of the organization is made.
MAIN BODY
Analysis of the overall impact & influence of macro environment over business firm
Pestle analysis:
Pestle analysis is a tool that is playing a significant role in understanding the external
macro environment and different aspects that are part of this environment. Below discussed is
the analysis of Hyatt hotels:
Political:
Political factors are very important in determining the overall impact of political environment
and different associated political risk. Hyatt group of hotels is a corporation that is affected in a
negative manner because of the political instability and different pricing regulations related to
their services (Miteva, and Ackovska, 2017). On the other hand it is affected positively by the
legal framework the Intellectual Property Rights that provide them protection from protecting
their trademarks and also helps in limitation of adequate safety regulations in the service sector.
Economic environment:
Environment consists of various factors related to the economic growth savings rate inflation
rate, interest rate foreign exchange rate, economic cycle are some of the important economic
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factors. In case of Hyatt group of hotels this organization is affected by the overall labor cost and
business cycle stages if there is recession then it leads to impact on the overall functioning of
hospitality organizations in a negative manner (Slootweg, . and Rowson, 2018). On other hand, if
the economic growth is high then it can increase the profitability and business activities for such
hospitality organization.
Social factors:
There are certain social factors that are related with the society such as shared attitude and beliefs
of the population play a very important role in affecting the marketers of Hyatt group of hotels
To develop a detail understanding of their customers and how can marketing activities be de-
signed. Certain social factors such as the target segment of market related with the class structure
and attitude of the customers have a positive as well as negative impact on search hospitality
brands.
Technology:
Technology is something that is changing very fast and disrupting across world. There is a
requirement to make a detailed technological analysis so that timely changes can be bought in
organization. In Hyatt the impact on the overall value chain structure and technological impact
has led to much new development such as use of digital media as a technological tool for
approaching the customers and marketing of the brand after growing use of internet (Gheribi,
2018).
Legal:
Legal factors are related to the word that has been developed by the concerned authorities and in-
stitutions in every country. These have to be carefully evaluated and adopted by organization ac-
cording to which were the policies are developed. in Hyatt hotels, ,, a certain legal law such as
Consumer Protection employment laws health and safety laws data Protection Act that have to be
considered in formation of all policies by the organization.
Environment:
There are certain factors that are part of the overall macro environment in which organization is
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