Planning for Growth

Planning for Growth

Table of Contents
INTRODUCTION ..........................................................................................................................3
TASK 1 & TASK 2..........................................................................................................................3
P1, P2 & P3 Covered in Brochure..........................................................................................3
TASK 3 ...........................................................................................................................................3
P4. Design a business plan for growth that includes financial information and strategic
objectives for scaling up a business........................................................................................3
TASK 4 ...........................................................................................................................................5
P5. Assess exit or succession options for a small business explaining the benefits and
drawbacks of each option.......................................................................................................5
CONCLUSION ...............................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Planning is a fundamental activity which is undertaken by organisations in every stage of
the business for smooth running of operations and earning profits objectively. Plans are the most
basic and crucial element which requires critical analysis and focus of the management. In the
same way plans are also developed for growth as well, businesses of different size and scope
always plans for growth in order to move forward and attain higher position in marketplace.
Thus, planning for growth is considered to be a continuous and simultaneous act. This report is
developed over Crocus.co.uk formally known as Crocus, a small business organisation and the
biggest and best brand of planting in UK. The company was established in 2000 and since than it
has attained huge growth and success leading to becoming the best in the market by just online
presence. The report consist external analysis along with identifying the growth opportunity by
applying Ansoff growth matrix. Moving along different funding options will be evaluated and at
the end one will be recommended. Once the research is completed then a action plan will be
generated and with it at the succession and exit option available with the brand are discussed.
TASK 1 & TASK 2
P1, P2 & P3 Covered in Brochure
TASK 3
P4. Design a business plan for growth that includes financial information and strategic objectives
for scaling up a business.
COMPANY OVERVIEW
Crocus.co.uk commonly known as Crocus is a plantation company which grow and sell
plants online. Crocus was founded in 2000 and since than company is regularly flourishing and
moving towards growth and success (Grooms and Frimpong Boamah, 2018). It is gardening
website which was established in UK and since then the company has attained the position of the
largest gardening website which is supplying significant range of plants to the customer but are
differentiated and of good quality.
Crocus have earned huge numbers of awards and prices since came in to existence, it has
around 25 medals earned in last 15 years. The company is planning to growth and expand for
which market development is the strategy that is being explored.