Planning for Growth in the Technology Industry

This document discusses the planning for growth in the technology industry, focusing on evaluation of growth opportunities, various sources of funding, and creating a business plan. It also explores the importance of market analysis and strategies for growth. The document provides valuable insights for organizations operating in the technology sector.

UNIT 42 PLANNING FOR
GROWTH

TABLE OF CONTENT
INTRODUCTION...........................................................................................................................3
LO 1.................................................................................................................................................3
Evaluation of growth opportunities.............................................................................................3
LO 2.................................................................................................................................................6
Various sources of funding..........................................................................................................6
LO 3.................................................................................................................................................7
Business plan...............................................................................................................................7
LO 4...............................................................................................................................................10
Exit Strategy..............................................................................................................................10
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
There are a lot of improvements which have to be done by organizations in order to gain
reputation, brand image and higher profitability in the market. Eagle eye solution is a small
business which belongs from the technology industry and is currently operating in United
Kingdom. This organization has a great opportunity in the market because they have taken care
of the most developing industry presently which is technology. There are a lot of unique services
and products which the company is providing but for that there has to be a good planning and
right decisions which have to be taken. There are a lot of competitors in the market which is why
the company will have to understand the operations and working so that there is going to be
better functioning and operations which would be discussed in the further report.
LO 1
Evaluation of growth opportunities
With the help of using the right approach and measures the company will be able to
improve in the market. There is a lot of opportunity which is present with Eagle Eye solution for
a long run and the strategies and methods to analyse the market and company which would be
used in the further report are McKinsey matrix, Ansoff growth matrix and Boston consultancy
group matrix.
Boston consultancy group matrix
This method is used by businesses in the market to find out their strategic positioning
which has four categories which are dog, star, cash cows and question mark. The company has to
get a strong portfolio for themselves so there has to be good understanding of the business so that
there are right measures which can be taken (Jin and Li, 2016).
 Dogs
These businesses have low market share as well as low growing opportunity for themselves
in the market which is not at all a good factor for the organizations long run. Due to Brexit there
are a lot of businesses which have been placed in this category and they will have to improve
from this so that the company can have a stable functioning and operations in the future as well.
 Cash cows
These businesses have a large market share but the growing opportunity in the market is low
which are why there are not many investments which are done by these organizations which are

working in the market. There is a lot of investment in technological aspect in Eagle Eye Solution
which is why the company does not fall under this category (Kovachev and et.al., 2017). There
has to be a strong growing opportunity for the company to be able to make a place for
themselves in the market.
 Stars
There is a high chance of opportunities and high market share for the company which can be
used by the company to be able to function effectively. Brexit has made a lot of changes but
Eagle Eye solution has taken the right measures which are why the company did not get affected
and the organization maintained their reputation in the market for a long run.
 Question mark
The market share is low in this category and the opportunity for the organization is very high
which is why these businesses have to promote themselves and make the customers aware of the
services and products they are dealing in (Anjun, 2018). There are a lot of profitability chances
for the company but there have to be right decisions which have to be made.
McKinsey Matrix
There are a lot of methods and strategies which are present in the market for promotions
but there has to be a good and strong decision which the company has to take for them to be able
to function effectively. The competition in the market is also strong which is why the
organization will have to get a strong base for them in a long run.
 Competitive strength of business unit
There have to be right decisions which have to be taken and investments have to be made
effectively and after analysing all the factors (Cleave and Arku, 2020). There must be an
improvement on customer base, competitive advantage, brand strength in the market and other
important factors for the company’s growth in the market. Satisfaction of the customers is a very
essential factor for a long run of the market.
 Industry attractiveness
To have better financial factor in Eagle eye solution the company has been making a lot of
investment for improving and developing themselves for a long run and strong portfolio. The
demands are increasing of the customers and as well as their expectations which have to be
matched on time. There has to be good knowledge and information about the competitors and
market so that there are better decisions which can be taken.

Ansoff Growth Matrix
There are a lot of factors which are present for the opportunity growth of the organization
but that requires planning which needs to be present for a long run. This model is going to be
very effective and better decisions will be made by the organization for a longer run.
 Market penetration
In this factor the product is existing in the existing market which is used by the organizations
which are new in the market and for making a place for them in the market (Zhao and et.al.,
2016). This is a method which is used by companies to understand the strategies and gain
experience so that they can improve the products and services accordingly before they expand
themselves.
 Product development
There are new products which are launched in these markets in which they are existing
already so that they can get honest feedbacks from the loyal customers which the company
makes for themselves over years. The demands and expectations of the customers have to be
matched otherwise it is going to be very risky for the company to be able to operate and improve
the operations in the future.
 Market development
There is a blind trust which organizations can have in the existing product and they can
launch those in the new market. These products are experienced and improved upon so that the
customers are going to appreciate them and the organization will be able to have a larger
customer base for them. There has to be a good strategy which must be used for having a good
base for themselves in the new market they have expanded themselves into (Deng, Ma and
Zhang, 2017).
 Diversification
Risk is something which small businesses like to avoid and this strategy gets in a lot of risks
for businesses which large organizations can afford to take. There is no base for the company but
the brand image can be very helpful for this factor which is why there has to be a lot of
experience and skills in the company to be able to operate in these organizations (Garcia, 2016).
There are not many risks which Eagle eye solution likes taking which is why they do not
opt for diversification but they opt for market penetration which is a great factor for the

company. Existing market is going to help the company to be able to get a base for the new
products they are launching and improvements are going to be better.
LO 2
Various sources of funding
There are a lot of variations which have to be got in the services and products which the
organizations get in market so that they can compete in the market effectively. There is a
requirement of a lot of sourcing of funds which would be needed by organizations so that they
will be able to get in those changes effectively for a long run which is going to be good for
competitive advantage (Garnett, 2017). Technological changes require a lot of changes so that
there would be a better functioning and productivity of the organization. There are various
sources for getting the funds which would be discussed in the further report.
 Angle investors
There are rich businesses which have a lot of experience in the market which is why they
know the businesses which have a great opportunity to be able to function effectively and growth
in the market. These businesses having experience invest in other small businesses so that they
can get a share and the company will be able to expand themselves. There is an exchange of
knowledge and skills which have to be present in the market which can only come with
experience. There are a lot of decisions as well which have to be taken from time to time which
can be done effectively (Vogeler, Cichota and Beautrais, 2016). This way Eagle eye solution will
lose the control and decision making power on the company which is not good because there are
going to be more conflicts which would be present and the company will not be able to grow
further.
 Bank loans
This is a very good factor and legal as well which can be used for funding sourcing and
would be good for a longer functioning. There are going to be better decision making in
regarding this funding because the loan will have to be paid back on time otherwise there are
strict decisions which the banks can take for the organization. The company can also lose the
control on the asset of the company and properties can be taken away from the business present
in the market. There has to be a stable and good economic factor by the company to have a good
functioning.

 Crowd funding
There are loyal customers of the organization and the people want to invest in organizations
which have a great potential and good image in the market. This is a great sourcing factor which
can be used by organizations in order to get the right funds for the products and attract more
customers in the organization for a higher profitability. There are a lot of attractive features
which Eagle eye solution is having which have to be planned effectively and right measures will
have to be picked out for higher results.

LO 3
Business plan
Executive Summary
It is very essential for the companies to have a strong functioning for themselves so that they can
have a better profitability and productivity for a longer run. There are a lot of factors which have
to be considered and analysed to take a decisions which is going to be effective for a longer run.
Objectives
 By the end of 2023 there is going to an increase in the profit margins by 25%.
 The sales will increase by 55% by the end of 2026.
 There is going to be a market share increase by 45% by the end of 2023.
 It is going to make the organization have a better strategy and objectives for the
organization by the end of 2025.
Marketing mix
 Price
Skimming method has been used by Eagle eye solution from a long run so that there is going to
be more market share and the organization will be able to work for longer.
 People
There is a sense of transparency which is present in the organization with customers, employees,
stakeholders, etc which is good for reputation and image.
 Place
The products and services of Eagle eye solution is placed online which is making the company
have more customers and the satisfaction of them as well (Gerlagh, Lupi and Galeotti, 2018).
 Promotions
There are good communications with customers of the organization by sending mails; discounts
are given to loyal customers, sales, etc from time to time so that the customers are loyal to the
organization.
 Process
The customer’s needs are fulfilled by getting in a lot of changes in services and products of
Eagle eye solution which is a great factor.
 Physical Evidence
There has to be a friendly environment for the customers and employees to make the products

and services of the company good so that Eagle eye solution will be able to get a stronger
portfolio for a longer run.
 Product
The quality and services of the company is being improved on very quickly because of
technological help which is making the company maintain their reputation (Li, Liu and Su,
2019).
Marketing strategy
 Segmentation
The expectations of the customers and employees are different and have to be met by the
company. Getting the right strategy accordingly is very essential for a long run and there would
be a use of informational technology in the company for this aspect.
 Behavioural Segmentation- The satisfaction and increasing the loyalty of the employees
and customers is important which the company would work upon.
 Geographical Segmentation- The culture, population density, etc are going to be focused
upon by the company and improvements in services and products would be done.
 Demographic Segmentation- Focus is going to be according to age, mental status, gender,
etc by Eagle eye solution (Syssner and Meijer, 2020).
 Targeting
Since the company is technological friendly the youth will get attracted very easily if there are
good services and products. Brand image is going to be stronger by this factor.
 Positioning
The company uses online platform the most to promote and position themselves in the market
and that is a great factor for the company to have for a long run.
PEST Political Factors
There has to be stability in the political powers only then the company will be able to have a
decision for themselves. The employee’s rights and trading policies in the country have changed
which have to be followed by business so that they can operate effectively. Economic Factors
The unemployment rates in the country are falling which can be used as a great advantage by the
company to get in more customer base and the prices can be competitive to get higher profit

margins. Social Factors
The needs and demands of customers have to be met and improvement according to the culture
and values of the customers has to be done by Eagle eye solution so that there is better
functioning. Technological Factors
Technologically the company has invested a lot and changes are coming in effectively so that
they can grow further in them market which is going to be a great factor for the company. There
are a lot of innovations and researches which have taken place.
SWOT
 Strengths
There is not must experience but the skills and knowledge which the employees have in Eagle
eye solution is a great factor for the company to get a competitive advantage. There are right
decisions and right investments which are being made by the company for a long run.
 Weaknesses
The performance of the employees is not up to the mark which is why the company is not being
able to achieve the objectives and goals on time (Adams and et.al., 2016).
 Opportunities
There are a lot of improvements which are being done by the company which can be good and
the transportation is not present which is another great opportunity because the organization will
be able to reach out faster.
 Threats
The competition in this industry is high because all the organizations in the market are aiming to
get this factor under control so that there is a better functioning.
Finance
Basis Amount
Labour €2,000
Raw material €3,000
Technology €4,500
Components €1,700
Total €11,200

Sourcing Finance
The company does not want to lose their control on the decisions making which is why the
company will opt for capital working finance sourcing which is a very good profit margin
method.
Monitoring and controlling
There are a lot of changes which is why this is a very important factor which has to be done by
leaders and managers of the company so that the standards and reputation of the ocmapny is
maintained. The employees are evaluated and bench marking method is also used in Eagle eye
solution so that they can reward the employees accordingly which is going to be very good for
the operations and productivity for a long run.
LO 4
Exit Strategy
It is very essential for businesses to have a strong base for themselves and if they do not
have that then they must have a better exit strategy so that there is no loss. There are a lot of risks
which the organization has to take in the market for which eagle eye solution will have to have a
strong exit base which is going to make the strategies of the company be effective.
 Sell business to manager or employees
This is a great exit strategy which the organizations functioning in the industry can have
because the managers and employees of the company are always interested in the organization.
They have a lot of experience and knowledge of the organization in which they are working from
so long which is why they have to be given a share in the market (Kim, Jeong and Yoon, 2016).
There is a great trust, bond and loyalty they have towards the organization which can be used for
making decisions and the motivation level is also going to be high. There is a lot of competition
in the market which has to be taken care of and with the ideas and management style there can be
a better understanding and the demands of the customers can be met on time.
 Keep business in the family
The businesses can be sold to the family members or friends which is trust worthy so that the
control and monitoring on the organization is not lost. The family always consult and the owner
will have a lot of experience and knowledge about the business which is why it is very important
for the company to have a strong base in this competitive market. There are differences which

can rise in the business because the conflicts are many between families which may affect the
business negatively. There has to be skilled member of the family which has to be given this
responsibility so that there would be better understanding and decision making which can be
very good for the productivity and operations in the market for a long run.
 Liquidation
Without having any legal issues and troubles this is a very important and simplest way of
exiting strategy which can be used by organizations for a better run. There is a lot of investment
all the organizations make to stay in the market but the drawback of this strategy is that the
investment which has been made is not going to come back. The equipments would be second
hand and with time the value of asset falls in the market and without any legal advice there is
going to be a loss (Ruparathna and et.al., 2017). There are a lot of ideas which are present in the
market but if the organization does have no other option then they must go for this so that they
can get at least the amount for the assets and not just be bankrupt.
Eagle eye solution has a strong workforce which is putting in their best in the
organization which is why the organization would opt for selling the business to managers or
employees. There is a good leadership style which is why all the employees have a good
knowledge about the decision making so that there would be good improvement even after that
and the owners will have a say in the decision making even after selling it to them.
CONCLUSION
It is very important for organizations to have a strong strategy and measures which they
must take for themselves so that there is going to be a good functioning and managing of the
employees in the organization. There are a lot of frameworks which are present but having the
right analyses can help the company be able to improve the brand image and profitability in the
market. Right investments at the right time are also going to make a lot of differences in the
organization and the objectives are going to be fulfilled on time so that company can compete in
the market.

REFERENCES
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