Planning for Growth: Evaluating Opportunities and Sources of Funds

UNIT- 42
PLANNING FOR GROWTH

INTRODUCTION
Planning for growth refers to a strategic company activity that helps the organisation to
track their growth for earning high revenues. It helps the company to allocate their limited
resources for adapting the change so that organisation may earn more profits and gain the
competitive advantage in the industry. This project is related to social enterprise which is
Taylored Games LTD. that is a SME and a social enterprise that is operated by the husband and
wife team that provide the friendly place where the family and friends play games of all kinds. It
is one type of gaming café that is located in UK. They specialize in various sorts of products also
i.e. board, card and tabletop so that all age group enjoy games and their leisure time. They
provide different kinds of games to their customers and clients which they can play in their
leisure time and can get full satisfaction. It is located in Kingsbridge, England. Here the needs
and demands of customers is given ultimate preference to provide them with the games they
require. The main aim of this corporation is to increase their customer base and market share for
their longer sustainability of the business. It also involves the Ansoff matrix that helps in
providing growth opportunity and examines various source of funding that helps in providing the
financial resource. Further it involves the exit strategies that are helpful in earning major motive
that helps ion succession in the marketplace(Hu, 2016).
MAIN BODY
Considerations for evaluating growth opportunities
Growth- Growth refers to the upward movement which can be taken by an organization
if they manage to develop their products and services. It is essential for all companies including
Taylored Games Ltd.
Competitive Advantage- Competitive Advantage refers to the strategic edge which can
be obtained by a company over its various types of competitors in the market. In the context of

Taylored Games Ltd., it is necessary that they are able to obtain competitive advantage by using
the right methods and techniques and applying them correctly in their processes and functioning.
In every business firm there are various types of opportunities and growth that may carry
major challenges for the business due this firm may use the approach related to porter’s generic
model and PESTLE analysis that assist in earning more profits and also analyzing the market so
that Taylored games can examine the challenges and threats and reduce it by effectively adopts
the growth strategies that can be shown below(Keough, 2015).
Porter’s generic model
This term defines to the strategic form that helps in gaining the rival company advantage
that helps in organisation. It includes three approaches that involve leadership, differentiation
and focus. This approach helps in reducing the cost and helps in gaining the market share for a
longer time period. In terms of Taylored games there are porter’s generic model can be shown
below.
 Cost leadership- This style of porter’s generic model shows that organisation may sale
their merchandise and services at low cost in the marketplace to become a leader in the
market. It also helps in attracting the larger base of customers so that company may earn
high amount of profits. It helps in increasing the profits and sales that will gain the
market. In case of Taylored games, manager can use this strategy that helps in earning
more profits and attracts the larger base of customers so that family and friends can enjoy
playing games with leisure times(Lambert and Oatley, 2017).
 Differentiation- It refers to that strategy which helps in enhancing the base of customers
with their differentiation in products in the market and it also gains the rival benefit in the
marketplace. In circumstance of Taylored Games major differentiation in games helps in
earning high profits that satisfy the needs of the customers that helps in beating the
competition in the market.
 Cost focus- It refers to that strategy in which company can focus on the cost that helps in
segmenting the market and enhancing the sales of the company. With the help of this
strategy Taylored Games earning the high profits by offering the customers varieties of