Unit – 42 Planning For Growth.

Unit – 42
Planning
For
Growth

Table of Contents
INTRODUCTION.................................................................................................................................3
TASK – ONE........................................................................................................................................3
P1. Assess the main concern for evaluating and justifying growth opportunity of business..............3
P2. Explain Ansoff’s Growth Vector matrix with assessment in expansion of opportunities............5
TASK – TWO.......................................................................................................................................7
P3.Demonstrate potential sources of funding with pros and cons......................................................7
TASK – THREE....................................................................................................................................9
P4. Design business plan with monetary information and tactical object..........................................9
TASK – FOUR....................................................................................................................................12
P5. Elaborate the outlet or progression options of small business with benefits and limitations......12
CONCLUSION...................................................................................................................................14
REFERENCES....................................................................................................................................15

INTRODUCTION
The planning is most essential role for Board of Directors within the organisation for
implementing their strategies to attain victory through competitive advantages. This process results in
generating expansion, development and stability of business administration that create opportunities
to achieve ambition (Basma and Savage, 2018). In this project, the small and medium enterprise
selected is Marks and Spencer (M&S) that is mostly known for selling clothes, home and food
products. This assignment assesses main concerns for evaluation and justifying growth opportunity of
business. It further demonstrates the potential sources of funding with pros and cons. Additionally, it
designs business plan by means of monetary information and tactical object. This project also
elaborates outlet and progression options of small business with benefits and limitations.
TASK – ONE
P1. Assess the main concern for evaluating and justifying growth opportunity of
business
Marks and Spencer (M&S):- This organisation is considered as British multinational retail
company that has been headquartered at London, England, United Kingdom. It is most popularly
known for selling cloths, home and food products that enlarge customer which result in wealth
maximisation. The ISIN number is GB0031274896 which was established on Leeds at 1884 as well as
founded by Michael Marks and Thomas Spencer. It majorly consists of 1,463 numbers of employees
for distributing its services worldwide at 2019. The Chairperson is Archie Norman and CEO is Steve
Rowe with its diversified brands that are Per Una Autograph Limited, Blue Harbour, M&S Collection
and Energy (Colantoni and et.al., 2018).
Competitive Advantage of (M&S):- The Marks and Spencer develop aggressive strategies
through technological factor by adopting various equipments within the organisation. This leads to
manufacture products and services at least expenditure with quality and time management. The
Company is highly capable in selling its superior production at low cost that attracts large number of
clients and results in high sales volume. This creates opportunity for organisation to compete with
opponents such as Next, Burton, Debenhams, etc., for being stable at its position within the
international marketplace.
Porter Generic Strategy for (M&S):- This strategy being is described as tool being applied
by managers in an organisation for various tactics that result in growth and development. It is mostly
executed by managers of Marks and Spencer for analysing variety of plans and schemes that are
beneficial in minimising the high quality production cost (Michael Porter Generic Strategy. 2015).

This result in gaining customer benefit through encouraging them to purchase products within
short duration as varied schemes is applicable for short duration.
 The Cost Leadership:- It refers as restricting the expenditure on products through
developing strategies which are beneficial in promoting and targeting and large number of
customers at broad level with low expense. The Marks and Spencer managers are highly
beneficial in growth and development of company through incremental sales with least-cost
that leads to generate high income earnings (Finnegan, MacNearney and Pigeon, 2018).
 The Differentiation:- This is described as producing more products within the organisation
at highly specialised quality and services that have the capability to meet the needs and wants
of customers. Managers of Marks and Spencer can use this strategy by adopting innovative
ideas that leads to manufacture new product or modify some changes in commodity.
 The Cost Focus:- The ability of directors that are highly focused on minimising the pricing
strategy with the motive to maximise revenue and profitability ratios. The Marks and Spencer
managers can use this strategy for restricting the cost of products to increase sales of
segmented target market.
 The Differentiation Focus:- It refers as the main consideration of executives for segmenting
their whole target market into small group of individuals which further aims to develop
differentiated product with high quality that have the power to satisfy customers. Managers of
Marks and Spencer focus on adopting various strategies which results in meeting
requirements of end-users through delivering superior products that increase their support and
loyalty (Giersch, 2019).
Evaluation of generic strategy:- From the Porter Generic Strategy it is evaluated that all the
approaches being discussed creates opportunity for growth and development of company. It also
maximise competitive advantages that result in competing with rivalries for being sustainable at
global marketplace.
Justification of generic strategy:- The justification of Porter Generic Strategy for
managers of Marks and Spencer majorly adopts cost leadership that results in expansion and