Unit 42 Planning for growth.

Unit 42 Planning for growth

Table of Contents
INTRODUCTION...............................................................................................................................3
Examine the key consideration for evaluating the growth opportunities......................................3
Critically examine the opportunities for growth with the help of Ansoff's growth vector matrix..6
Examine and evaluate various sourcing of funding through which enterprises generate capital. .8
Design of a business plan with financial information to scale up business growth and its strategic
objectives......................................................................................................................................10
Various ways to succeed or exit a small business with its implications.......................................13
Benefits to succession or exit of a small business enterprise:......................................................14
Drawbacks after succession or exit of a small business firm:......................................................15
CONCLUSION..................................................................................................................................15
REFERENCES..................................................................................................................................17

INTRODUCTION
Planning for growth in business organisation is the crucial part of the company
management system which focus on the implementation and development of growth strategy
(Hollander 2017). This is the kind of strategic business function or activity which helps the
organisation director and manager to track their revenue, growth along with the development of
future growth plan. It involves the multiple functions and analytical activities to analyses and
allocate the resources in the part of improvement and development with the aid of different
analytical models and frameworks. The another importance of planing for growth is that, this to
sustain in the competitive market with best value and revenue. This report is considering the SME
(Small and medium-sized enterprises) and the planing strategy's for their growth. Home for Good is
the small business established in Glasgow and Scotland, this provides the home maintenance
support to upkeep the properties. For the effective analysis and evaluation of growth planing in
context of the selected organisation, analysis of the key consideration in order to evaluate growth
opportunities. For the brief evaluation of the growth opportunities it is involving the Ansoff's
growth and vector matrix. Potential sources of funding is assess along with the discussion of its
benefits and drawbacks. This report also involves the designing of business plan along with the
financial information and objectives of the scale up, for growth. Succession options for the small
scale company along with the study of its benefits and drawbacks.
Examine the key consideration for evaluating the growth opportunities.
Growth opportunity is the existing and future development options which can aid the
organisation to get success in their target market, this can be divided in to different groups such as
the Financial growth opportunity and professional growth opportunity. So finance is the crucial
assets of company which can be opportunity for organisation at its higher level. Such as the product
market-shares, along with the market value helps to deicide the growth options for the company.
There are various factors which should be consider to evaluate the growth opportunities
such as the research of customer and competitors, market study, analysis of the environmental
factors exploration of the growth related opportunity (Caldera, Desha, Dawes 2019). Product and
services is another important factor which should consider in order to analyse the growth
opportunities, for this it need to view and asses the product portfolio. There are some models and

framework which helps in the analysis of product portfolio and opportunities related to that such as
the BCG matrix and GE/Mckinsey matrix explain below in context of Homes for good.
BCG matrix
This is a product portfolio matrix which is use for the consideration key growth factors by
the evaluating the product line and portfolio (Auma and Waithaka 2020). In order to select the
right area of investment, develop, discount and harvest.
This involves the two major factors in the matrix that is relative market-share and market
growth rate. Both involve low and high level classification. So this is the four box matrix which
consider as stars, question mark, cash cows and dogs. In stars category it involves the product line
which is having the higher market share and higher growth rate, and this unit company can invest
more as opportunity. Question mark involves the product which is having higher growth rate and
low market-share so this is the area where company should conduct selective investment
(Selviaridis 2020). Sash cows include product which are having low growth rate and high market-
share, in situation company can focus on extracting the benefit without removal, for dog it is stated
that it should be removed from the product portfolio.