Analysis of Considerations and Growth Opportunities in Organizational Context

Unit 42

Table of Contents
INTRODUCTION...........................................................................................................................4
MAIN BODY..................................................................................................................................4
Task 1...............................................................................................................................................4
P1 Analysis of key considerations and growth opportunities within organisational context ....4
P2 Ansoff's vector matrix application for evaluating growth opportunities in given
organisation.................................................................................................................................4
Task 2...............................................................................................................................................4
P3 Assessment of potential sources for funding in organisation with its key benefit &
drawbacks....................................................................................................................................4
Task 3...............................................................................................................................................4
P4 Design of a business plan including financial information to sale up business.....................4
Task 4...............................................................................................................................................4
P5 Assessment on impact of various exit & succession options adopted by small businesses. .4
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................4

Introduction
Small & medium enterprises today in market competition face many challenges related to
long term growth of organisation. In order to be successful a systematic formulation of tangible
plan is important to achieve ultimate goal set by entrepreneurs. Following report explains
different approach used by small or medium scale enterprise to reach up to potential customer's
expectation. In this assessment various ways of market expansion, succession or exit alternatives
utilized by small business owner are discussed. Lastly, systematic representation of business plan
design is created with financial details guiding chosen firm in optimum utilisation of resources
effectively.
MAIN BODY
Task 1
P1 Analysis of key considerations and growth opportunities within organisational context
Business plan consist of step-by-step procedural strategies for success of company
product or service. These steps are establishment of customer value preposition, identification of
ideal consumers, key indicators of productivity, revenue flows, talent acquisition and analysis of
competitive market. Homes for Good is a social enterprise established in Glasgow, United
Kingdom that deal in real estate businesses with motive of providing shelter to maximum
households. services of company are rented apartments, houses, offices etc. Identification of
efficient resources to start a new business or expand existing one require following factors
mentioned inn following:
Allocation of appropriate resources: When businesses decide to start new product or
service resources to start new venture is required (Widiatama, Hamid and Matrono, 2018). Also
start-up require good amount of investment. Hereby it is very important that appropriate
resources are allocated. In context of Homes for Good, useful resources for success in property
management functions are affordable land prices, raw material, fixed assets such as furniture,
plumbers etc.
Revenue funds: Financial sources are extracted through ways of venture capital, public
funding & supplier relationships. Chosen firm have been successfully taking financial assistance
form angel investors in market helping them develop company product or service.

Investing in talent: Management of human resources ensure effectiveness of functions in
select firm. In relevance with selected social enterprise, providing shelter to households can only
be done through establishing good relationship with potential families willing to invest in self
houses. Therefore, employees are given training on how to perform different activities in real
estate deals including rental functions.
BCG Matrix
The Boston Consulting group's portfolio matrix (BCG matrix) is a four quadrants matrix
and have two axis i.e. horizontal and vertical, denote relative market share in horizontal axis
whereas represent market growth rate in vertical axis. This matrix is represented by BCG, USA
also called as Share or growth matrix. According to the BCG matrix, firms use this in relation to
industry growth and classified as low or high. It means that it help organisation to plan strategies
for long term, it gives representation to assess different products in portfolio so they can decide
in which products they have to invest, in which product to invest and which product need to be
develop. In other words, this help them to focus on their capital and resources to reduce loss and
generate revenue. Homes for Good can use these quadrants such as Stars, cash cows, question
mark and dogs for their growth and in today's changing marketing strategies.
Stars:- The organisation is considered as stars when they have strong market share and
can generate cash. Those organisation who have monopoly in market and launch their product
first is often termed as star. In context to Homes for good, can use this quadrant as they give
homes or offices for rent because the money is rotating in the market. This cell can become cash
cows till the time they sustain in high market comes down.
Cash Cows:- It represent high share and low growth in market as they create more cash
than they invest in other business. These organisation mainly follow this quadrant for strategies
to be stable (Zhang and Liu, 2018). They require cash to turn into market leader, research and
development and shareholder dividend from quadrant of question mark. Homes for Good invest
money in cash cows to sustain in the current productivity to gain share in the market by renting
the classic range of houses and offices for rent.
Dogs:- This quadrant represent low growth rate and low share in market, they do not
require much cash neither generate cash. The reason for low market growth in organisation units
as they face disadvantages of cost whereas because of low market share company deal with poor
quality, marketing of products are ineffective and goods cost are high. Organisation generally